Welcome to The Video 4x Effect
Finally End The Unheard Entrepreneur Trap You’re Stuck In And Build A Quick And Profitable Audience With A Powerful Message
How much longer are you willing to wait to have a massive audience who believes in your message just as much as you do
And how much revenue and impact are you losing by waiting?
If you’re anything like me, and the 7-figure entrepreneurs i work with, then you probably realize your impact, message and sales are what fuel you and your business…
And waiting might be keeping you safe but it’s also keeping you stuck.
Unless you plan on giving up on your business and dreams then you already know you’re going to keep moving forward… What benefit do you get from moving forward in the wrong direction?
It’s time to say what you want to say and to be who you want to be.
And it’s time to live in a reality where your passion overpowers your fear and where you make more sales because you stand out by standing for something.
It’s time for the video 4x effect where you stand out fast, grow an audience that loves you, make sales because of your content, and you streamline the entire process so it’s hands-off
Let’s Breakdown The Video 4x Effect
Pillar 1: Identify Your Impact and Revenue Goals
This is where we start and it’s where we end up BUT we only end up here because it’s where we started. What most people do is they start creating content for the sake of creating content because they think “more content” means more followers. But, they never take into consideration how that piece of content actually gets them one step closer to making a sale or making an impact. So… they don’t see an increase in either. We fix that in this pillar.
Pillar 2: Your Impactful and Effective Messaging
There’s a reason why two different people can use the same tactic but get such different results. It’s how they communicate in their content and sales process. Messaging and connection are everything. If you seem to be struggling with sales or content it’s likely because your messaging is off and I am willing to bet you don’t stand for anything in your content. Be unique. Be different. Be You. That is what this pillar is all about… properly communicating what you do and how you do it with an effective message that properly influences the way the human mind processes information.
Pillar 3: Content Distribution Strategy
Most people think they need to focus on one platform when growing their audience. This could be YouTube, Facebook, Instagram, or something like a podcast or blog. But, what most never realize is that video should be used on multiple platforms and be working together. When you do you can get major results on YouTube and grow your rankings and email list but also be using Facebook and Instagram to grow re-marketing audiences and create demand while building an audience. Instead of spending your energy on each platform, separately, why not put your time and effort into one strategy that will grow all platforms at once? That’s what the Video 4X Effect is all about.
Pillar 4: Make Video “Hands-Off” For You, The Entrepreneur
Almost everyone knows they need to be using video but they think it’s overwhelming and too complicated. But, here’s the truth… YOU SHOULDN’T be doing the video yourself. Do you think successful people became successful because they did everything themselves or did they become successful because they did the things successful people did? They relied on a team and when I was broke I created a system that pumps out amazing video on any budget. That’s what this pillar is all about… the video workflows, process, outsourcing, and production on ANY budget. That way you are not doing the video yourself.
Want A Look Inside And See What’s Waiting For You? 4 Business-Building Training Sections!
Section 1: Visionary Mindset & Impact Goals
Module 1: Setting The Foundation Of Powerful Content & Reality Shifts
To truly create mind-blowing content you need to understand how and why your audience thinks the way they do. You need to understand how they create their version of reality. When you understand this it becomes easy to unravel the part of their reality that causes pain and/or suffering. This is the foundation of what creates mind-blowing content.
Total: 4 Videos
- Video 1: Beliefs Vs. Reality – Delivering Ultimate Value
- Video 2: The Shifts You Will Have To Make First
- Video 3: Shifting Reality For You AND Your Audience
- Video 4: Connecting The Shift To Messaging, Content & Your Offer
Module 2: Impact & Revenue Goals Turned Into Your Messaging North Star
This module is the foundation of where a movement is created. This training shows you how to make your audience a part of your message so they rally behind you striving towards YOUR greater cause. Missing these steps will leave you just creating “content” with no purpose, movement or rally behind it. No one will be vested in your misson if you miss this step.
Total: 3 Videos
- Video 1: Crafting Vision, Deeper Purpose & Overall Message
- Video 2: Combing Message With Impact & Revenue Goals
- Video 3: Checklist For – Is This Video Connected To The Messaging Ecosystem?
Section 2: Your Unique Message & Unique Marketing Content
Module 1: Your High-Level Methodology and Creating Massive Demand
In this module we reveal the secrets to creating a POWERFUL unique solution but also how to create identities within your messaging eco-system. This is where you learn how to STAND OUT in your own space but get your audience to realize where they are, who they are and who they need to be. This is where YOU CREATE DEMAND, without selling.
Total: 4 Videos
- Video 1: Combining Powerful Messaging with Powerful Content
- Video 2: Defining Your Struggling Avatar
- Video 3: Defining Your Future Paced Hero
- Video 4: Defining Your Unique Solution & Methodology
Module 2: Identifying Your Video Topics
There is a science to pulling out the right video topics and avoiding the ones that could hurt your brand and messaging. After creating thousands of videos in tons of different niches we’ve found the perfect process to identifying the video topics for the fastest results. You will leave this module with an powerful list of topics that all fall within your messaging ecosystem and create demand for your offer.
Total: 7 Videos
- Video 1: Uncovering The REAL Powerful Topics
- Video 2: Thought Reversal: What Are They REALLY?
- Video 3: Thought Reversal: Identifying Topics
- Video 4: Northstar “What To Do” Videos
- Video 5: Connection Pieces
- Video 6: Ratios and Crafting The Titles
- Video 7: Other Types Of Content And Your Story
Module 3: Scripting Your Videos
There’s a reason why people are PULLED into our content, video series, emails and copy. There is a very specific way your videos should be scripted, communicated to appeal to your audiences conscious and subconscious. This is complete with script templates, formats, and frameworks.
Total: 4 Videos
- Video 1: Demand Creating What To Do Videos (Demand Creating Frameworks Available)
- Video 2: Thought Reversal Scripting Frameworks (Frameworks and Script Templates)
- Video 3: Connection Videos (Frameworks and Demand Creating Patterns Available)
- Video 4: Testing Styles Of Videos
Module 4: Creating The Videos
Although we believe the message is far more important than the video quality you still need to know the video types that people are consuming online so you can get the BEST of both worlds. After testing thousands of videos we’ve found the best types of content that people are consuming online and show you the styles you can use… even with your phone.
Total: 3 Videos
- Video 1: Video Styles
- Video 2: Phone Videos
- Video 3: Camera Videos
Module 5: Amplify Your Scripting – Ethical Influence & Persuasion
This is where you can master the art of language. This is the secret sauce to creating scripts, marketing, messaging that is designed based on how the human mind processes information. WARNING: Once you go through this training you will see these patterns used in all the top books, podcast, speeches, and content online. Once you see this, there is no going back. It will open up a new world for you but a world where you not only can use it but you SEE it all the best content you consume.
Total: 5 Videos
- Video 1: Influence & Persuasion Hacks (Binds, Reframes, etc)
- Video 2: Language Patterns: Sleights of Mouth Patterns part 1
- Video 3: Language Patterns: Sleights of Mouth Patterns part 2
- Video 4: SOM patterns LIVE In Action
- Video 5: Creating Demand & Selling w/o Selling With The “ROA-Method” & “Desire-But” Method
Section 3: Content Distribution Strategy & Schedule
Module 1: Organic Posting Strategy
Our philosophy is that your content should be able to spread and grow on its own without needing boosting or paid traffic and Video 4x content does exactly that. This module is all about how to post and deploy your content organic throughout YouTube, Facebook and Instagram to build organically.
Total: 8 Videos
- Video 1: Test. Everything.
- Video 2: Starting Schedule
- Video 3: Micro-Content
- Video 4: Advanced Posting
- Video 5: Incorporating Your Message In ALL Content Beyond Video
- Video 6: Facebook Posting
- Video 7: YouTube Posting
- Video 8: Instagram Posting
Section 4: Right Message To The Right Person At The Right Time
Module 1: Amplify The Video 4x Effect With Paid Traffic
Now that your content is created, scripted, design and posted its time to speed up the process. Although organic is great, it can also be slow. Let’s get you nearly instant views from the people who would LOVE your content and make sure they see ALL your content. This is how we get your for views for a penny then make sure your viewers then see a thought reversal, connection and what to do video one after another regardless of the platform they are on. You will be everywhere to the right person.
Total: 5 Videos
- Video 1: Set Up
- Video 2: Be Everywhere With FB & Instagram
- Video 3: Running Content For Launches
- Video 4: Running Content For Evergreen Traffic Strategy
- Video 5: Test. Everything.
Bonus Module: Workflows To Streamline Your Video Production Process
With these workflows you will be able to set up a video system so you don’t have to touch anything yourself. You should be able to upload your filmed videos to dropbox and have a process the gives you completed videos ready for posting. This is how we are able to create hundreds of videos without Brandon or even Taylor (COO) having to micromanage or be in the process.
Bonus Module: Hire Your First Editor & Team For The Video 4x Effect (Overseas Or In House)
Want to hire a video editor so you aren’t stuck doing any of the techie video stuff yourself?
Well good! We are going to give you everything from our job postings, on-boarding, sites, and processes to hire your first editor so they are GOOD and reliable. Everything from where to find them, how to find them, what to pay them and how to bring them on is all included.
This will be training and resources to hire your first virtual or local editor depending on what you need!
Bonus: Video 4x Effect For Podcasting
We’ve been adapting the Video 4x Effect for podcasting and have seen our students crushing it by adapting the Video 4x Effect into their podcasting strategy.
We will hosting a LIVE ONLINE workshop breaking down how we structure a podcast with this and a SPECIAL training with Video 4x student Angus Pyke.
Angus has more than increased his podcast downloads by 800% by using the Video 4x Effect and he will reveal how inside this special training.
If you can’t attend live you will get the recording and resources.
Bonus: Psychology Of The Voice: Speak Powerfully
This may be one of the most powerful bonuses you get but it’s also one of the things almost ALL entrepreneurs never realize is important. Look… the Video 4x Effect will give you the messaging, language, content and strategy but you might be using tones, speaking fluctuations, voices, and communication styles that push people away subconsciously.
This bonus with Video 4x student, Tracy Goodwin, will show you how to speak so you can pull people in and convey your message with subconscious POWER. She has coached teams at massive companies and brands and online entrepreneurs like James Wedmore. If you can’t attend live you will get the recording and resources.
Bonus: Telling Your Stories To Amply The Video 4x
Stories are a HUGE part of messaging, content and your brand. Telling the right ones is absolutely vital if you want to connect, build rapport and show your audience you are just like them. I believe every human is equal no matter who you are but sometimes your audience will see you as too much of an authority and it’s hard to relate. You want to be the relatable authority!
Telling the right stories allows you to build a deep connection because they know you get them and understand their situation. Stories are another tool you get to use to PULL people into your content and brand. We have our mentorship coach, Katie Soy, hosting this LIVE online workshop showing you how to identify and craft you stories and integrate them into the Video 4x Effect. If you can’t attend live you will get the recording and resources.
Bonus: 4 LIVE Quarterly Group Calls With Brandon
We don’t want you to do this alone. We are giving you 4 group calls where you can ask questions, let us look at your work, get a hot seat and get updates from us on the newest trends we are seeing with content.
What happens after these 4 calls? Well, we aren’t promising anything but we will likely continue with 4 quarterly calls every year we launch this program and you will get free access to those as well. You could very well get more than 4 calls!
Yes, you will get access to the recordings if you can not make the calls live.
Bonus: PRIVATE Video 4x Effect FB Group
Again, we don’t want you to do this alone. You get lifetime access to our private facebook group where you can ask questions, get updates, and see everyone’s progress!
This group is designed to support you on implementing the Video 4x Effect and guiding you past mistakes, challenges and internal battles or fears you may have.
PLEASE NOTE – This group is not for script reviews from Brandon or the BL team, that is for our mentorship level. BUT, other members can review them AND you can ask about messaging guidance and messaging questions from Brandon and team inside the group.
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