Caitlin Schlichting – AdWords IQ Academy

 

Welcome to AdWords IQ Academy

Step-by-Step Guide to Discovering the Secret of Google AdWords Success

 

Are you feeling overwhelmed by everything AdWords has to offer? My program will show you how to take control of AdWords and get the results you (or your clients) deserve. I’ve structured my course to be a complete blueprint anyone can follow.

 

I’ve been using Google AdWords for hundreds of clients, from national brands to startups. I know what works and what doesn’t.

Learn how to make killer ads… then optimize them to make them unstoppable conversion machines

Let’s be honest… there’s a big difference between knowing how to use Google AdWords how to use it effectively.

Hi! I’m caitlin schlichting and i’m super excited to show you how to become an AdWords expert. That means going beyond the basics and showing you the real tips i use to create highly successful campaigns.

 

I’m here to help you win!

Put AdWords to work! Have you ever used Google AdWords and thought there is so more you could be doing with your ads? But you aren’t sure what? Then my course is exactly what you need!

Even if you’re a total beginner, i’ll break down aspect of the AdWords platform so you’ll feel right at home using its many features.

 

 

Here’s What You’ll Get Inside AdWords IQ Academy

 

• Access to a video library with over 40 video lessons.
• 3 months free access to a private student’s only facebook group.
• 3 months free access to my live account audits.
• Lifetime access to future updates & new videos.
• Priority access and pricing on all future courses & events.
• Take a sneak peek at the content inside the academy!

 

Module 1

• The Basics – Foundation Ads Overview
• What It Is
• How It Works
• Who It Works For
• Who It Doesn’t Work For
• How And Where Do Ads Appear
• How The Auction System Works
• How Keywords Work
• Account Structure
• Writing Ad Copy
• Ad Extensions

 

Module 2

• Setting Up A Search Campaign
• How To Set Up An Account
• Using Google Keyword Planner
• Exploring the AdWords Interface
• How To Create Your First Campaign
• The Process of Creating Ads

 

Module 3

• Setting Up Your First Campaign
• Fundamental Thinking And Outlining Before You Begin
• Choosing Your Campaign Type
• Ad Design Basics
• Traps To Avoid

 

Module 4

• Setting Up Shopping Ads
• How to Set Up Your First Shopping Campaign
• Create Product Groups
• Setting Your Bids
• Adding Negative Keywords

 

Module 5

• Setting up Gmail Ads
• Getting Started With Gmail
• Why Gmail is So Powerful
• Growing Your Audience

 

Module 6

• Landing Pages
• Setting Up Your Lead Generation Landing Pages
• Find A Solution
• Template’s That Convert

 

Module 7

• Tracking & remarketing
• Analytics
• Conversion Tracking
• Phone Call Tracking

 

Module 8

• Monitoring, Optimization, And Reporting
• Search Term Reports
• Auction Insights
• Location Reports
• How To Calculate ROI
• Setting Up Experiments
• Monitoring Quality Score
• Keyword Optimization
• Bid Optimization
• Analyzing Opportunity

 

 

In case you were curious who is teaching this course

Let Me Introduce Myself

 

Hi I’m Caitlin and I am so excited you found yourself here! I am here to help you learn everything you need to know to master the Google AdWords platform. It doesn’t matter if you are a small local Mom & Pop Shop, a large E-commerce operation, or just a consultant looking to help your clients get the best results possible!

I know how exciting it is to have a new (or newly polished) weapon in your arsenal, and I’m here to help you win. After all that is my goal for AdWords IQ Academy – for you to learn all of my ninja tactics, and WIN!

There is a lot of content here to digest in this course and it is not meant to be consumed in a day, a week, or even over the course of a month. So I’ve decided to release a new module every week, on Monday, for eight weeks!

You’re going to be learning so much, it just doesn’t make sense to bomard you with this much amazing content on day 1.

You’re going to learn things like:

• How to navigate Google AdWords and streamline account setup and management.
• How to setup AdWords campaigns and create ad groups and keywords.
• How to optimize AdWords campaigns including keyword revision and negative keywords. How to audit an existing Adwords account and drastically increase overall performance.
• Plus much more!