Digital Marketer - Content & Commerce Summit 2016

Content & Commerce Summit 2016 Download

Welcome to Content & Commerce Summit 2016

Get Ready For Three Full Days Of Content And Networking, Where You’ll Learn What’s Working Now In E-commerce And Digital Media, And How You Can Combine Them To Grow Your Business.

There’s a Fundamental Shift Taking Place

The Internet was supposed to make things easier. It didn’t.

Today, media brands are finding it harder than ever to monetize through advertising alone, and at the same time commerce brands are watching their margins shrink and their acquisition costs skyrocket.

The problem is massive, and both new and established brands are understandably concerned.

But is there a solution?

There is, and we believe we’ve found it.

To win in 2016, your brand must strike a balance between “content” and “commerce.”

Introducing Content & Commerce Summit 2016!

Content & Commerce Summit is unique because it brings digital media and ecommerce brands together, in the same room, to network, share ideas and discover new opportunities.

And why are we doing this?

Because commerce needs media…and media needs commerce.

To put it another way, media companies (think bloggers, podcasters, news sites, content marketers, etc.) are great at aggregating attention, but they often fall short in MONETIZING that attention.

Commerce companies (i.e. ecommerce stores, Amazon sellers, and even traditional brick and mortar retailers), on the other hand, are usually great at monetization…they just lack the systems and know-how to attract attention and build communities around their brands.

And that’s why this event was born.

We wanted to find out what would happen when the best media companies and the best commerce brands get together to:

Discuss (and debate) the latest and most innovative business models across multiple verticals
Share groundbreaking trends and technologies, and…
Collaborate and forge truly innovative partnerships and joint ventures

That’s why Content & Commerce Summit was created, and now you’re invited to be a part of it.

This Event Is for You if:

You’re a Blogger/Content Marketer looking for ways to monetize your efforts (beyond traditional advertising)…
You’re a Brick and Mortar Retailer looking for a way to “take your business online”…
You’re an eCommerce store owner looking for new traffic sources and channels to sell your products…
You’re an Amazon seller, and you know you need to build your own brands and sales channels!

Content & Commerce Summit 2016 Includes…

Access to the FIRST annual Content & Commerce Summit in Orlando, FL – September 15th – 17th 2016.
Expert Keynotes and case study sessions designed around specific, ACTIONABLE topics
3 FULL Days of PURE CONTENT where you’ll learn “Whats Working Now” in eCommerce and Content Marketing and how you can combine them to grow your business
Access to approved vendor trade floor and networking events…
and much, MUCH more!

Content & Commerce Summit 2016 Agenda

DAY 1: The New Retail: Content Meets Commerce, Offline & Online

7:00 AM : Registration
8:15 AM : Opening Ceremonies
8:30 AM : Keynote: Reimagining the Digital Retail Experience – Ryan Deiss
9:15 AM : The Great Content & Commerce Experiment – Perry Belcher, DigitalMarketer
9:45 AM : Break
10:15 AM : Breakout Sessions
Track A: How to Create the Perfect Content Marketing Strategy – Russ Henneberry, DigitalMarketer
Track B: How to Create a Product From Scratch – Perry Belcher | Jeremy Gee, Native Commerce
Track C: How to Create Viral Videos that Drive Sales – Tammy Camp, 500 Startups
Track D: How to Boost Ecommerce Sales with Video – Val Duvernet, Advance Auto Parts
11:15 AM: Break
11:30 AM: Breakout Sessions
Track A: Finding Your Pickle: The Power of Authenticity To Cut Through Your Competition – Russ Perry, Design Pickle
Track B: How (and Why) To Run Your Business Like a Bike Shop – Shawn Pfunder, GoDaddy
Track C: How GhostBed Tactically Launched A National Brand Using Facebook – Ryan Monahan, Ghost Bed
Track D: How to Win at Ecommerce (Even if You Sell the Same Thing Everyone Else is Selling) – Jennifer Wolanik, Quality Logo Products
12:30 PM: Lunch
2:00 PM: The Proven Article Amplification Formula That Works In Every Market – Ezra Firestone, Smart Marketer
2:45 PM: Fireside Chat: Ezra Firestone and the Birth of BOOM! – Ezra Firestone, Smart Marketer | Ryan Deiss, DigitalMarketer
3:15 PM: Break
3:30 PM: Breakout Sessions
Track A: 5 Ways to Monetize Content – Perry Belcher and Keren Kang, Native Commerce
Track B: Facebook Advertising for the Ecommerce-Minded Content Marketer – Larry Kim, WordStream
Track C: Ecommerce Email Marketing: Scripting the First 30 Days – Chad Kerby, Infusionsoft
4:30 PM: How the Power of Story Can Grow Your Business – Donald Miller, Storybrand
5:30 PM: Networking Happy Hour

DAY 2: Traffic & Conversion Strategies For Media & Commerce Growth

8:15 AM: Opening Remarks – Ryan Deiss
8:30 AM: Keynote: Success Strategies Of The Top 50 Fastest Growing Internet Retailers – Roland Frasier
9:15 AM: Fireside Chat
9:45 AM: Break
10:15 AM: Breakout Sessions
Track A: Micromoments: The Rise of a Mobile First World – Rabia Mainwaring, Google
Track B: Case Study: SEO at American Eagle Outfitters – Loren Baker, Search Engine Journal
Track C: Disrupted: Rise of the Brand Newsroom! – Raj Nijjer, Yext
Track D: How BOOM! Use Facebook Video Ads To Generate Profit – Ezra Firestone, Smart Marketer
Track E: How WhitePlum.com Increased Revenue 3X Using Personalization – Sean Switzer, White Plum
11:15 PM: Break
11:30 PM: Breakout Sessions
Track A: How Joyus Drove 20MM views and Scaled Media to $12K/day Using a Single Video on Facebook – Babak Azad, Round 2 Ventures, LLC
Track B: Search Marketer’s Guide to the Well-Optimized Product Page – Kathryn Parsons, Office Depot
Track C: Taking the Complexity Out of Cross-Border Ecommerce – Eugene Laney, DHL | Jeremy Gee, NativeCommerce
12:30 PM: Lunch
2:00 PM: How Birchbox Does Video Marketing – Lorelei Orfeo, Birchbox
2:45 PM: Fireside Chat: Brian Lee, Co-Founder of Honest Company, ShoeDazzle and Legalzoom – Ryan Deiss | Roland Frasier, DigitalMarketer
3:15 PM: Break
3:30 PM: Breakout Sessions
Track A: How to Turn Casual Buyers into Multi-Buyers and Brand Promoters – Richard Lindner, DigitalMarketer
Track B: How to Use Google to Gain and Share Smart Insights Into Customer Behavior – Louis Gray, Google
Track C: How a Relentless Focus on Database Marketing Resulted in $10MM in Under 10 Months – Drew Sanocki, Empire Growth Group
Track D: How FedEx Attracts Small Business Owners with Content Marketing – Bonnie Voldeng, FedEx
4:30 PM: Message Over Money: How I Screwed Up Constantly Then Fell Into a Success Ditch – James Altucher
5:30 PM: Networking Happy Hour

DAY 3: Scaling Your Ecommerce And Media Brand

8:15 AM: Opening Remarks – Ryan Deiss
8:30 AM: The Native Commerce Playbook For Scaling Any Ecommerce Business – Roland Frasier
9:15 AM: How to Build an Overseas Content Machine – Keren Kang
9:45 AM: Break
10:15 AM: Panel: Surviving Scale: How to Lead a Startup Through the Tween Stage – Tammy Camp, 500 Startups | Keren Kang, Native Commerce | Casper Mattress
11:00 AM: Break
11:30 AM: “How to Scale an Ecommerce Business – Shirley Tan, Yahoo Business
12:30 AM: Lunch
2:00 PM: How to Successfully Exit an Ecommerce Startup – Tammy Camp, Drew Sanocki, Roland Frasier, DigitalMarketer
2:45 PM: Interactive Roundtables
4:30 PM: Closing Keynote