Welcome to Media Buyer Bootcamp
Get The Proven Path To Transform Your Crumbling Campaigns Into Consistent, Sustainable, & Scalable Profit-Printing Machines…In Just 5 Weeks
WARNING: This Is Controversial…
What I’m about to say is going to be hard to hear but it’s time to face it…
Paid traffic, as we’ve known it, is dead. 🪦
Do you remember when you could spend $1,000 on Facebook ads and make an easy $5,000 without really even trying?
Well, with ever changing algorithms, iOS updates, new privacy settings, and more competition it feels almost impossible to make paid ads profitable these days.
…BUT that is only true if you are using the old playbook.
Let me show you something…
(*no that’s not a typo!)
This is a revenue report from a campaign that the instructors of this program are running RIGHT NOW.
I know that might seem impossible.
What most of us don’t remember is that media buying has been a skill set that has been around for much longer than Facebook, Instagram, & Youtube.
The fact is these platforms over the last two decades have made media buying easy and most of us complacent. (Guilty as charged!✋)
The emergence of these platforms, and their ability to gather incredible amounts of customer data for us marketers to use for FREE, turned media buying into a lost art.
These platforms profited solely on our ad spend so they did everything they could to help us create sales with just the click of a button. (And we pushed that button A LOT. 😊)
In essence, the conditions these platforms created made building profitable paid ads as easy as selling water in the Sahara.
Now, with the inability to leverage that 3rd party data to laser target easy sales and ripe customers, most media buyers (and businesses) are lost in that same desert.
INTRODUCING… The Media Buyer Bootcamp
A tactical, hands-on 5-week mentorship program with Aaron Parkinson & Andy McDuff, President & CEO of 7-Mile Media, for a limited number of people who want to become (or want one of their team members) to become a Master Media Buyer. If you manage to secure one of the limited spots, here’s what you’ll receive starting October 27th when the program begins:
- Expert coaching over an 5-week program to help you stay motivated and consistent
- Ongoing access to the 8-module Media Buyer Bootcamp curriculum for your cohort
- 8+ live sessions for Q&A, small group workshops, assignment reviews, and more
- Certificate of Completion with your personal details and your employer will be able to verify its authenticity.
- Access to the member-only online community to share progress, get support, and network with fellow members
- The Media Buyer matrix suite of templates and tools including fill-in-the-blank worksheets and swipe files
- Our Paid Traffic Mastery certification so that you can proudly display that you are a Certified Customer Acquisition Strategist
- A private Slack channel so you can get support from your peers and reach out to the DigitalMarketer team anytime you have a question.
- A limited class size so you get the attention and personalized support you need to succeed in this training
How It Works
DigitalMarketer’s Media Buyer Bootcamp is as challenging as it is rewarding. This training is taught by industry experts and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format with a limited number of students per group.
You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life paid ad scenarios.
Those who successfully complete the Bootcamp will, in just 5 weeks, emerge with the skills, knowledge, and “in the trenches” experience that only a true Media Buyer can possess.
Here’s how the course itself will be delivered:
On Mondays & Thursdays, you’ll attend a live training session with the instructors at 1 pm Central. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world paid traffic scenario.
Your instructor will also provide you with weekly coursework which can be reviewed during office hours.
At the end of 5-weeks, the coursework you’ve completed will all culminate in a final capstone project based on a real-life business scenario. Submission and review of this project is required in order to receive your certificate.
Over 5 weeks, you will master the core skills that every Media Buyer must possess. Mastery of these skills is truly the difference between just being a platform specialist who turns the knobs and being a business builder who is essential to businesses and brands right now.
Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success.
Here’s how each week will break down…
Session 0: The Kick Off Call
Get ready for the next 5 weeks! This week we will meet your instructors and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Media Buyer Bootcamp certificate.
Session 1: Who: Avatar (Empathy mapping)
So many people look at their offer and product and say “here’s how I’m going to market it”.
What’s often missed is thinking through WHO this serves, how they think, what drives them, what problems are they facing, and more. There’s a million different things going on in their head and we want to meet them where they are at.
Most media buyers start with the product or offer and then put together their marketing strategy. During this week we’re going to flip this strategy around and start with your customer. Aaron & Andy are going to walk your through their “Empathy Mapping” approach which is the 1st step inbuilding a successful ad campaign. Identifying who your customer is and where they are in their journey are the basic building blocks you need to reach your prospects in a post-privacy world and we are going to walk you through that process step-by-step.
By the end of session who you will know what’s going through your prospects minds and better understand them which, in turn, enables you to sell more effectively to them.
Session 2: Where: Channel Selection & “Paid” Organic
Now that you know who your customer is, it makes it much easier to identify where they are.
Each channel responds to unique audiences and products differently and you want to pick the one that will give you the best return on ad spend right away. But how do you do that? We’ll show you.
We’ll also go through something Aaron and Andy call, “Paid Organic”. This is the same strategy Aaron and Andy has implemented for the biggest names in marketing such as Neil Patel, Frank Kern, Dan Lock, and many more.
Once you understand how to apply this strategy to your ad campaigns you will be able to manufacture celebrity-level authority for your brand or boss.
Session 3: What: Metrics & Modeling
We’re going to show you and give you access to some of our models which is your mathematical roadmap to know exactly what should be happening at every single stage of your funnel so you know where to prioritize your time. We’re going to be walking you through and giving you those so you know exactly how to get where you’re going.
Your key to success starts with pre-planning every element in your camping and the objectives you are shooting for at each stage.
By the end of this session, you are going to have that strategy, the tools, templates, and personal guidance to make your campaign a winner!
Session 4: How (Part 1): Messaging & Creative
You now understand your who, what channel you’ll run ads on, and which metrics matter. Now we’ll go through how to get inside your prospects minds and visually draw people in on each different channel. During this process we’ll also identify the corresponding metrics that should go with that creative to know if you are on the right track.
Session 5: How (Part 2): Facebook, Instagram, & Tiktok
Every ads platform has key fundamentals you must know in order to maximize ROAS. Social platforms such as Facebook, Instagram, and TikTok are no exception. We’ll give you the roadmap to each platform so your best equipped to not only launch your campaign, but achieve maximum return.
Session 6: How (Part 3): Youtube & Search Traffic
Just as social platforms have key fundamentals, so do YouTube and Search Traffic (Google). Understanding these fundamentals will make launching your campaigns quicker and more effective. We’ll take a deep dive into each of these to assure your campaign is built in a way that draws in your customer avatar.
Session 7: Testing and Optimization
After you launch your campaign, what do you do next? What about four weeks from now? What about after? We are going to walk you through exactly what you need to do at each stage of the launched campaign to continue to test and optimize your funnel so your in a better place to scale.
Session 8: Scaling and Optimization
Making it rain! After you launch a successful campaign, how do you continue to optimize and scale your business? Maybe it’s 7-figures per year to 7 figures per month. Regardless of your goal, we’ll give you the tools and strategy you need to achieve them.
Bonus Sessions: The 8-Figure Scaling Roadmap: “A Step-by-Step Growth Plan For AFTER Your Ads Are Working”
You can know how to do paid media really well but if you know how to do it too well (which is our goal for you) you can actually break all the systems in the business if you’re not ready. You need to know what to look for, what things need to be put in place, and what potholes to avoid so you can be proactive about that or you will literally blow the business up. You have to know what needs to be put in place. Our 8 figure scaling roadmap will prepare you for rapid success.
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