Welcome to Smart Email Marketing 2
Are You Ready to Turn Email into a Huge Revenue Channel for Your Brand?
In this in-depth, 6-module course, Ezra shows you step by step how to use his advanced email marketing system to grow your business.
Copy his most profitable campaigns for converting new customers, creating repeat customers, running lucrative sales and more!
Here’s What You Get
Smart Email Marketing is a 6-module training with 45 videos (plus bonuses!), along with clear benchmarks to keep you focused and on track for success.
MODULE 1: Understanding Email
Before we start on campaign strategy, let’s begin with a breakdown of how emails actually work: The different types of emails, how to structure a successful email and my top conversion tips. Then, we’ll look in-depth at how to get people on your email list.
MODULE 2: Email Automation Flows: Part 1
In this module, we look at automation flows — i.e., the sequences of emails that go out automatically based on user behavior — that I use in my brand, starting with my Post-Purchase Automation Flow. Learn how to copy every email sequence in this automation so you can reduce refunds while increasing engagement, reviews and repeat customers.
MODULE 3: Email Automation Flows: Part 2
In Module 3, we continue looking at email automation as I cover the rest of the flows that I send people based on their behavior. I show you in specific detail how to copy my Customer Win-Back Flow, Sales Cycle Abandonment Flow, Cart Abandonment Flow, Welcome Flow, and more.
MODULE 4: Email Campaigns
Now we move on from automated emails to manually broadcasted emails.
In this module, you will learn the email broadcasts I send out to different segments of my email list. Then, we’ll dive deep into the anatomy of a “sale event” (where most businesses generate 50-65% of their email revenue).
MODULE 5: Sale Events
Now that we know the structure of a sale event, we’re going in-depth into how to set up different manually broadcasted promotional campaigns.
In Module 5, you’ll learn all 3 of my go-to sale events: the 8-day Double Down, the 1-day Double Down and the 4-day Price Hike.
MODULE 6: List Health for List Wealth
In Module 6, you’ll learn 5 tips to keep your email list healthy to improve deliverability and make sure your flows and campaigns are as effective as possible. Then, learn how to set up a Sunset Flow, an email automation designed to reactivate unengaged users and get lost subscribers off your list.
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