Ezra Firestone - Smart Google Traffic

Smart Google Traffic Free Download

Welcome to Smart Google Traffic

How To Leverage Google For Ecommerce! AdWords, Search, Display Network, Shopping And Youtube!

Google is the largest network in the world for both search and advertising (coming in at over double the size of Facebook), yet most business owners aren’t taking advantage of this massive platform.

In this 5-module training, learn how to use the incredible power and reach of Google to create brand awareness and convert new customers, including how to use AdWords, Search, the Display Network, Shopping, and YouTube.

What You Get Inside Smart Google Traffic

Module 1: Tech Nasty – Setting Up Shop & Building Accounts

Building your team – The “A” Team of technology. Everything serves a unique role and works together. this session will walk through the creation of accounts and linking everything together for success.

Module 2: Remarketing Setup & Display Ads

We’ll cover list creation, ad creation, using lists from AdWords vs. Lists from GAN, dynamic remarketing, the basics of GDN and more.

Module 3: Brand Search Campaign

This session will cover the importance of building campaigns both for keeping competitors from bidding on your brand terms, and to help your overall Adwords account health. This module will also lay the groundwork for anyone who might want to move into using AdWords for prospecting.

Module 4: Google Shopping

Google Shopping is the leading comparison shopping engine(CSE) on the market. Product searches either start on Amazon or Google. We’ll cover Google Shopping as a remarketing vehicle and for brand searches. We’ll also lay the groundwork for using Google Shopping for prospecting.

Module 5: YouTube & Shoppable TrueView

Combine YouTube pre-roll video ads with Google Shopping (PLAs). We’ll cover how to setup Shoppable TrueView ads as the perfect remarketing vehicle and as great platform to launch new products to existing customers.