Giles Thomas – Conversion Machine

Welcome to Conversion Machine

Learn a Proven Process to Increase Your Conversion Rate & Grow your Business

Professional Online Training Course In Conversion Rate Optimization

 

It was no small feat (and it took the last 5 years working at my agency Whole Design Studios)

But I’ve created an Conversion Optimization Process that gets consistent results

 

 

 

I just have one quick question for you

What would you rather do: Spend the next year slaving over your conversion rates, HOPING that something you try will actually work?…

Or follow a proven process that holds you by the hand, shows you the exact steps you need to follow to succeed, and lands you a steady stream of conversions and sales 24/7?

I know which one I’d pick.If you’re still convinced that you should just follow other peoples case studies and try one size fits all strategies, stop reading right now.

But if you can see the value in having a proven process that you can use to increase your conversion rates and get you sales for your business again and again, keep reading…

Let me explain in more detail…

Now’s the time to decide whether Conversion Machine is right for you.

Before I get into what you get in this professional online training course, let me tell you who this program is NOT for:

• If you’re trying to sell spammy products online and want to increase your conversion rate, this course is not for you, I don’t condone such business practices.
• If you’re looking for a quick fix to your conversion rate and are not willing to put in the time to learn about your customer and grow your business sustainably, this course is not for you.

 

If you say “yes” to any of these questions

Then Conversion Machine is perfect for you.

• Are you an ecommerce store that wants to get more of their visitors to buy your products? Then keep reading…
• If you market a SaaS product and need to learn how to get A/B testing right? Then keep reading…
• If you want to improve the conversion rates of your landing pages? Then keep reading…
• Are you an agency, marketer or designer that wants to upskill and offer better and new services to your clients? Then keep reading…

 

 

What Do You Get Inside Conversion Machine

 

Module 1. Profit Optimization

This module is about the truth behind conversion optimization, the mindset you need to be a truly great optimizer and what it really takes to get high conversion rates.

Here’s what you’ll learn:

• Lesson 1 – Conversions 101

Get up to speed with what CRO means today and remove any myths and misconceptions you have around CRO that are causing you to make mistakes and fail

• Lesson 2 – CRO Process

Learn the big picture process for conversion optimization, finally a proven step by step CRO process, with steps in sequential order, without “holes” or something missing

• Lesson 3 – Terminology

Discover the vocabulary and insider terms that are constantly referred to in case studies and online publications, get a grounding in how you will talk about CRO within the context of the course

• Lesson 4 – Customer Theory

Learn the documents and frameworks needed to create your customer theory, what it encompasses and how it structures your data collection and analysis processes for actionable learning that gets results

• Lesson 5 – Business Objectives

Understand in detail what your business looks like now, what to track, and how to measure conversion optimization processes correctly so you can understand return on investment

• Lesson 6 – Google Analytics Setup & Audit

Get your Google Analytics set up right so the data you collect is actionable and not skewed. Don’t waste time and money collecting bad data

 

Module 2. Data Collection

This module is all about qualitative and quantitative data collection. Here you’ll learn not only the theory behind what to collect and why, you’ll learn step-by-step processes in granular detail so you can execute the same processes and skip all the learning and costly mistakes we endured to refine our approach.

Here’s what you’ll learn:

• Lesson 1 – Mouse Tracking

Learn how to setup and capture mouse tracking data for insights on how visitors use your website, learn which layouts are working and which need changing to improve conversion rate

• Lesson 2 – User Testing

Learn how to conduct live user testing workshops and how to setup and capture data from automated user testing software. Learn how customers behave on your website and how to improve your sales funnel and conversion rates

• Lesson 3 – Form Testing

See how to setup and collect data from your forms, learn which fields have the highest dropout rates, cause the most validation errors and improve form completion conversion rates

• Lesson 4 – Live Chat

Discover how to setup and capture live chat transcripts from your visitors. Learn what common concerns your visitors have when considering to buy and remove them with improved copywriting

• Lesson 5 – Customer Surveys

Learn how to skillfully conduct customer surveys and collect data than improves your value proposition and customer messaging

• Lesson 6 – Customer Development Interviews

See how to conduct customer development interviews the right way, how to capture the data, what questions to ask. Turn customer insights into higher conversion rates with improved copy and a more targeted brand voice

• Lesson 7 – Website & Exit Intent Polls

Learn why users are leaving your website, target high traffic high bounce rate pages and fix leaks in your sales funnel to increase profits

• Lesson 8 – Welcome emails

The best way to greet a new subscriber and learn what products and services they desire the most. Collect data that teaches you what products and services will convert highly before even offering them

 

Module 3. Data Analysis & Hypothesis

This module is all about data analysis and hypothesis creation and prioritization. Learn the exact and detailed processes I created to analyse all your data sources for killer insights. Learn how to make that data actionable and turn it into test hypotheses. Ideas to test for improved conversion rates on your website. Learn how to build on your customer theory based on the data analysed and how it translates into value propositions, customer personas and brand positioning statements.

Here’s what you’ll learn:

• Lesson 1 – Hypothesis

Discover how to write a real hypothesis and how the conversion hierarchy affects your tests

• Lesson 2 – Mouse Tracking

Learn my step by step process for analysing mouse tracking data. Learn how to translate the data into design changes and improved conversion rates

• Lesson 3 – User Testing

Get the insider tips on analysing user testing data from live in-person workshops and automated testing so you can improve your usability and sales funnel and increase sales

• Lesson 4 – Form Testing

Interpret field level form analytics and gain insights into which fields to remove, change or redesign to increase form completion conversion rates

• Lesson 5 – Live Chat

Learn how to extract visitor vocabulary lists from live chat data and analyse results to create brand messaging that is aligned with the visitors needs and how they describe them

• Lesson 6 – Customer Surveys

Discover how to interpret and analyse survey data for insights to improve value propositions and product positioning statements

• Lesson 7 – Customer Development Interviews

Learn my three step process for analysing interview data for deeper insights and learnings. Develop your customer understanding and theory and increase conversions

• Lesson 8 – Website & Exit Intent Polls

Find out the reservations and common concerts visitors have and why they leave your website, then plug those holes in your funnel through poll analysis and hypothesis creatio

• Lesson 9 – Welcome Emails

Learn how to analyse your welcome email data, learn about the problems your customers have and how they describe them. Invert this learning into powerful copywriting and sales messages

• Lesson 10 – Usability Evaluation

Discover the 247 checkpoint list of user experience best practices I’ve created to ensure your website is usable and learnable for your visitors. No more confused visitors and high bounce rates

• Lesson 11 – On page SEO

Learn the step by step process to optimize a page for higher google rankings and better on page seo. Drive more visitors into the top of your funnel and increase your revenue

• Lesson 12 – Accessibility Evaluation

A step by step process that teaches you how to be compliant with accessibility rules Google counts as ranking factors. Improve your UX for all handicap levels and improve your SEO

• Lesson 13 – Sales Funnel

Learn how to analyse Google Analytics Conversions data. Including Goal Flows and Funnel Visualizations. Discover at which points in your sales funnel visitors are leaving and learn to cross reference qualitative data to find out why

• Lesson 14 – Browser & Device

Dissect browser and device Google Analytics reports and segment conversion data for deeper insights. Use these learnings to inform browser testing and device optimization

• Lesson 15 – Visitor Segmentation and Personalization

Learn how to analyse demographic Google Analytics reports and segment conversion data for deeper insights. Use these learnings to inform personalization, location based offers and visitor segmentation conversion optimization

• Lesson 16 – Search

Learn what people are searching for on your sites and what that means. Leverage search insights to increase conversion rate and learn how to improve search usability

• Lesson 17 – Shopping Cart Abandonment

Learn best practice around shopping cart abandonment and follow my step by step process to get more of your visitors coming back to your website and checking out

• Lesson 18 – Hypothesis Prioritization

Learn how to test the most important things first without wasting time or money on bad or incorrect test sequencing and methodology