Harmon Brothers – 14-Day Script Challenge

Welcome to 14-Day Script Challenge

Ready to Write a Video Script that Sells?

You have a great product or service–now you’re ready to write an ad that will sell it!

The problem with many courses is they’re almost all theory. They don’t include the practical steps to work through your project, and it’s difficult to take what you learn and get actual results.

The 14-Day Script Challenge is designed to help you take action, write an effective ad, increase sales, and see transformation in your business right away.

During the 14-Day Challenge, you’ll get step-by-step instructions, everything you need to write an ad that sells (using our complete HB ad structure), and the accountability to get it done …

So you can scale your business, and be on your way to becoming a household brand

Maybe you have a dream of turning your side hustle into much more than a side hustle. Or maybe you want to take your small business sales to the next level.

You know video is the best way to showcase your product or service—but you’re not sure where to start, or how to make an effective ad that ensures sales.

In this 14-day challenge, you’ll be spending quality, no-nonsense time with Daniel Harmon, the Creative Director behind the ads that brought in massive sales for brands like Squatty Potty, Chatbooks, ClickFunnels, Lumē Deodorant, and more.

This isn’t just theory.

Daniel and the hb team have written dozens of ads, but still got tons of value from going through the 14-day script challenge step-by-step on a real ad for a real client with a real product—oh, and we recorded it for you!

You’ll get to see the whole process from start to finish as you work on each piece of your own script, and you’ll get all our behind-the-scenes insights into exactly how we write scripts that consistently turn a profit for ourselves and our clients.

With the 14-Day Challenge, you get:

• Daily video lessons that walk you through researching, writing, and polishing each section of your own effective video script.
• ​Daily behind-the-scenes access into our process as we collaborate, generate ideas, and problem solve on a real client’s video. Watching the process will give you insights on how to tackle your own script.
• Practical, hands-on workbook exercises to help you get your script done quickly and effectively. (The included workbook is over 50 pages and is form-fillable so you can easily keep track of all of your work and refer back to it without searching through papers or a notebook.)

We can’t promise that you’ll make $250,000+ from your video, that depends on you and your product, but this course works! (And hey, if someone else did it, why not you?) If you need a solid video script for your product that will produce sales for your business, you’re in the right place.

Join the Challenge, and You Get All of This:

• Full access to the Harmon Brothers 14 Day Script Challenge Facebook Group for personalized braintrust feedback on your content (Value = Priceless)
• ​​Nearly 20 hours of instruction time with Daniel Harmon and other HB Team Members. This is a hands-on course. You’ll be working and we’ll be right along side you.
• 14-Day Script Challenge Workbooks with exercises for strengthening your comedy chops, writing helps, and more to guide you from start to finish.
• Lifetime access to the 14-Day Video Script Challenge Recordings – Refer back to the course, don’t worry about them disappearing like they will with future cohorts.

DAY 1: THE HARMON BROTHERS STRUCTURE

On Day 1, Daniel will let you in on the secret structure we use for every Harmon Brothers ad to make sure it sells. You’ll also outline your first rough script for your product.

DAYS 2-7: NAILING DOWN YOUR AD CONCEPT

We’ll walk you through each piece of research, testing, and brainstorming we use on our own ads, to make sure you’re targeting the RIGHT market with the RIGHT ad concept.

DAYS 8-12: BUILDING THE SALE

In week 2, we’ll take a deep dive into each piece of the structure that has made Harmon Brothers’ ads so effective, and you’ll get a chance to add these pieces to your own script. We’ll give you the tricks and tools you need to build the sale, and have customers asking to buy!

DAYS 13-14: WRITING (AND REFINING) YOUR SCRIPT

Finally, you’ll get to put together all of the pieces of your script and play around with different organizational approaches. You’ll also work through several different exercises to test and revise your script until it’s ready to go!