Jenna Kutcher – The Podcast Lab + The Content Lab

Welcome to The Podcast Lab

5-Step Process to Plan, Create, Launch, Promote, Scale, and Monetize Your Podcast in 30 Days.

In six years, I went from ground zero to over 60 million downloads and 500 (and counting) episodes. My audience continues to grow every single day—and now, I’ve helped more than 9,000 others do the same.

MODULE ONE: Planning Your Podcast

Inside of module one, you will learn how to create and plan your podcast. Maybe you already have an idea brewing or maybe you have no clue where to even start but you dream of having your own show.

Module one will take the guesswork out of planning your podcast.

Inside of this module I will walk you through:

• Picking a name, topic, category and description
• Creating podcast assets like your photo and intro
• Equipment recommendations and what I use
• Episode planning, format + how to prepare to record

MODULE TWO: Recording Your Podcast

Inside of module two, I’ll walk you through how to actually record your podcast and the different formats of podcasting you can choose from!

I’ll share my exact process and explain the differences of solo shows and interviews, as well as sharing how we create our show notes and more.

Inside of this module I will walk you through:

• Recording your podcast
• Tips for editing your podcast
• Recording solo shows vs. interviews
• Naming your episodes and how to use keywords
• Our guide to show notes

MODULE THREE: Publishing Your Episode

Get ready to feel confident with the industry specific terms and tech so you can officially hit publish. This module walks through the all important topics of hosts and RSS feeds, directories and aggregators, as well as an overview of four recommended hosting platforms.

Plus, we’ll lock down the key details needed to get setup with your host (no matter which one you choose) and of course, getting your show out to the masses with Apple Podcasts and beyond. To cap it off, you’ll learn all of our podcast trailer best practices.

Inside of this module I will walk you through:

• Learn the Lingo
• Choose Your Hosting Platform
• Setup Your Hosting Platform
• Submitting to Apple Podcasts & Other Directories
• Podcast Trailer Best Practices

MODULE FOUR: Launching Your Podcast

Module four is all about launching your show. I’ll show you my exact plan on how-to launch your show out into the world and include tips to gain early traction, how to get people to subscribe, and the ways you can leverage audiences among the platforms to get your first downloads.

Oh, and if you’ve already launched a show, I’ll show you how to use social media to grow it!

Inside of this module I will walk you through:

• How to make sure your podcast launch is successful
• Ways to prepare and promote your show
• Strategies to gain listeners
• Tips for getting more subscribers who tune in
• How to leverage social media for launch and beyond

MODULE FIVE: Monetizing Your Podcast

Money, money, money, monnnneeeyyy – yeah, I’m talking about it. I wanted to devote an entire module to what it looks like to monetize a podcast.

I’ll walk you through four different ways you can monetize, the methods I’ve tried, what I would do if I were to start all over again, and I share the behind-the-scenes secrets about sponsors and how they work.

Inside of this module I will walk you through:

• How to monetize your show from the start
• Creative ways to drive profits through podcasting
• Exactly what I would do if I were to start today
• What sponsorships really look like and how to know when you’re ready