Joanna Wiebe – 10x Facebook Ads

Welcome to 10x Facebook Ads

After Wasting $1000s On FB Ads, My Top Of Funnel Still Wasn’t Bringing In Leads. And I Was Stuck.

 

 

Introducing… 10x Facebook Ads By Copyhackers

Featuring copywriting for Instagram Ads

 

Until now, only available through Copy School 2019 (and those doors closed months ago), this is THE masterclass in writing 10x more persuasive ads, so you can #convertallthepeople and #winallthesales.

In just hours, you’ll learn the copywriting system for converting casual Facebook scrollers into leads, subscribers and buyers – while other advertisers get the cold indifference that once made you shudder at the very mention of Facebook.

This is system for engineering ads to convert on social.

And it was hard-earned from:

• Crafting and testing 30+ Facebook ad messages a day. Every day. For three years. That’s more testing than most copywriters run in a year. And there’s no harsher feedback loop than Facebook, where ads either skyrocket or crash in hours, thanks to a seemingly-impenetrable algorithm.
• Extracting the proven methods of sales psychology (the same ones persuading buyers for 120 years), applied to the latest in message-finding to rescue campaigns from expensive failure.
• Finding clarity in funnel maps that would make the most seasoned CRO weep, to stop the bleeding of ads targeting people at the wrong time with the wrong offer. And instead, write ads that feel like a well-timed, perfect-for-me gift to every prospect.
• Obsessively researching the psychology of ad creative, to put an end to the scapegoating of copy when the image or video is making eyes glaze over. And then digging deeper to find out why certain visual styles always get the clicks.
• Pushing past successful ad copy to find what’s really exploding budgets when the ‘big swinging door’ of landing pages slams shut – and stops prospects on the brink of opting-in.
• Conducting forensic-grade analysis of campaigns cut short by Facebook’s high-handed slap-downs. And at the root of each, finding simple, explicit principles to keep any advertiser this side of safety.

 

 

10x Facebook Ads Content

 

Welcome and Start Here!

• Your Workbook <— Download Me!

Module One: Facebook and Instagram Ads 101

• Facebook and Instagram Ads 101
• Cheat Sheet: Stages of Awareness
• How to Map a Lead Generation Funnel
• How to Map a Webinar Funnel
• How to Map a Challenge or Video Series Funnel
• How to Map an Ecommerce Funnel
• How to Map a Funnel from Scratch
• End of Module Quiz

Module Two: Anatomy of Facebook and Instagram Ads

• Anatomy of Facebook and Instagram ads
• An Over the Shoulder Walk-Through of Ad Types
• Resource: Facebook Ad Unit Guide
• End of Module Quiz

Module Three: Gathering your Messages

• Gathering your Messages
• Ninja Technique: Facebook Group Message Mining
• Ninja Technique: How to Mine Amazon Reviews
• Ninja Technique: How to Mine Twitter for Messages
• Ninja Technique: Facebook Ad Competitor Research
• Cheat Sheet: Voice of Customer Research Questions
• End of Module Quiz

Module Four: Mapping your Messages

• Mapping your Messages
• End of Module Quiz

Module Five: Writing High-Converting Messages

• Writing High-Converting Ad Copy
• Value Proposition Rehab
• Long Copy vs Short Copy
• When You’re Ready to Write – Do This First
• Step One- Reference your Funnel Map and Pick a Place to Start
• Step Two- Write Down your Value Prop Variations
• Step Three – Write your Headline Variations
• Step Four – Write your Body Copy
• Resource: Facebook Ad Copy Example
• Ad Copy Worksheet
• Cheat Sheet: Value Proposition Checklist
• Resource: Emojipedia for Facebook Friendly Emoji’s
• Resource: Facebook Bullet Point Emojis
• End of Module Quiz

Module Six: Images and Videos

• Resource: Creative Hub Gallery
• Resource: Creative Hub Ad Formats
• Resource: Facebook Text Checker
• Cheat Sheet: Do’s and Dont’s
• Anatomy of a One-Minute Video
• Livestream Script: Educational/ Value-Add Content
• Livestream Script: Relationship-Building
• Livestream Script: Case Study
• Livestream Script: Sales
• End of Module Quiz

Module Seven: Landing Pages that Convert

• Landing Pages that Convert
• Cheat Sheet: Anatomy of a High-Converting Landing Page
• End of Module Quiz

Module Eight: Testing and How to Know if your Ads are “Working”

• Testing and How to Know if your Ads are “Working”
• How to Troubleshoot a Campaign
• Cheat Sheet: Rules of Thumb for Effective Testing
• Cheat Sheet: Key Metrics and what they Mean
• Cheat Sheet: Key Metrics and what they Mean Continued…
• End of Module Quiz

Module Nine: Red Flags

• How to Spot and Avoid Red Flag Situations
• Cheat Sheet: Red Flags to Avoid
• End of Module Quiz
• Bonus: Facebook Ad Compliance
• How to Write Facebook Ad Compliant Copy in Difficult Verticals

Resource: Facebook Ad Policies

Quick-Start Videos

• Step One- Reference your Funnel Map and Pick a Place to Start
• Step Two- Write Down your Value Prop Variations
• Step Three- Write your Headline Variations
• Step Four – Write your Body Copy