Kristen McCall – Story Launch Method

Welcome to Story Launch Method

Learn How To Authentically Share Your Story To Grow Your Following + Sell Easily … Without Relying On Hope And A Prayer – And A Truckload Of Pretty (#Ineffective) Pictures.

 

 

 

The Story Launch Method

Is A Social Media Toolkit Filled With A Workshop, Storytelling Prompts, And A Project Management System To Help You Kick-start Your Social Media Promotion Calendar In Just An Afternoon

 

 

Hey business owner,

I see you hustling hard to serve your customers and innovate new, creative ways to solve the problems we are facing. (And whew, aren’t we facing more problems than ever??)

You work hard to create more solutions, more services, and more products to meet the needs of your clients and customers. You are staying up late and getting up early, probably juggling time with your kids – and maybe you’re even a homeschool parent all of a sudden.

Then, when your product or offer is done and ready to be launched into the world, it’s like you freeze. HOW do I talk about this thing? How do I promote it? This amazing, wonderful thing that you’ve been working on and obsessing over for months now feels like a burden because you’re too close to it. You don’t know what to say so that it sounds genuine and authentic, much less what do you say that would INSPIRE someone to buy it.

The problem is… you’re showing up on social media (sometimes even every day!), but you’re STILL not getting the results you want… the results you know you could have if only you knew what to say…

 

 

Imagine If You Could Create An Entire Social Media Promotional Campaign For Your Upcoming Launch In An Afternoon And Know It Will Connect With Your Heck-yes! Audience & Convert Them Into Customers.

 

 

Incredible benefits, learn the fundamentals to:

 

Engage: Learn How To Use Storytelling

Social media “gurus” are a dime a dozen these days, but their teachings all fall flat because they fail to incorporate the #1 essential item: STORY. Instead of wasting time with social media prompts, you have to know the RIGHT story to share for the intended purpose.

 

Persuade: Craft Your Campaign

Social media posts are good and can be effective WHEN they are placed in the right order, within a cohesive launch strategy. Learn the BRIDGE Campaign strategy I’ve used with my 7 and 8-figure clients.

 

Inspire: With Your Own Story Launch Campaign

Storytelling is an art but what stories should be told for a marketing launch to CONNECT WITH THE AUDIENCE? But what stories do you share? or

Introducing Story Launch Method

 

 

This step-by-step mini course and playbook is everything you need to craft a social media promotional campaign that will transform your tired messaging and convert your followers into customers.

Designed to be consumed implemented in just a weekend, this SIMPLE approach packs a punch and will work with ANY business, non-profit or ministry.

 

#1 STORY LAUNCH METHOD™ Strategic Framework

There’s a proven storytelling framework that transforms generic social media posts into emotional, converting tools for your business. When your fans read your posts, they will connect with your message and see the HOPE in what you are offering them. They will be able to see themselves in your stories and encourage them to buy the service or product that you’re offering.

 

#2 CRAFT YOUR STORY WORKBOOK

The 3 phases of a Pressure Cooker Launch will be covered in this Craft Your Story Workbook:

• Phase 1: Prep the Pressure
• Phase 2: Cook the Campaign
• Phase 3: Release & Review

The Campaign planner will help you plan each day’s theme including how many times to post and types of stories to cover for effective campaign conversions.

 

#3 CUSTOMIZED CAMPAIGN PLANNING

Want to plan your campaign visually? Use Trello to color-code, drag and drop story prompts and plan your campaign calendar for your next launch around the three Pressure Cooker Phases.

All the story prompts are available for you as a Google Doc or here in the Trello Board for you.

 

#4 YOUR STORY BANK

With more than 100 different story prompts, you’ll have an abundance of ideas to choose from to craft your campaign messaging.

But these prompts are just the beginning… using the Strategic Storytelling Framework, they will be the jumping off point for you to craft custom messaging for your campaign.

 

#5 CALL TO ACTIONS

Learn how to use the HOOK, STORY, OFFER formula for engaging social posts every time. Getting someone to take ACTION from your posts is the whole point and you’ll get a list of clear call to action examples.

 

#6 FIND YOUR STORIES

I hear “but I don’t have ANY stories?!” too much! This worksheet is for you…

The full-proof guide to finding and capturing the right stories that will communicate the right message to your audience and hook them in!

No one I’ve ever done this exercise with has EVER concluded that they don’t have valuable stories to share.

I’ve created a simple and strategic framework for dynamic social media launch campaigns that can be used over and over again — whenever you have something to launch!

 

 

Why Should You Trust Me?

 

• These aren’t just strategies to me. These are the exact blueprints and templates I’ve used for myself and my clients to increase their social following and launch their products and services profitably to raving fans.
• I’m not just a business coach, but I’m ALSO a marketing and social media consultant, strategist, sales funnel guru, designer, author, agency owner, and service-provider. (I’ve also had clients come to call me their digital fairy godmother, therapist, and long-lost best friend.) I’ve been working in the communications/PR, coaching and service provider online space since 2006 and I’ve been in digital marketing for over 15 years. I GET IT. (Why, yes… I am the unicorn you’ve been looking for.)
• I’ve helped my clients make LOTS of money across all different industries. I’ve worked with clients in a variety of industries from a world-renown guitar company to healthcare corporations to a truck stop company. (Yes, if you ask me to send a newsletter to your 50,000 truckers about your beef jerky specials, I’ve got you because I’ve done it!) I’ve used these marketing strategies that convert to create engaging campaigns, which have generated 5 and 6 figure launches all the way up to 7-figure launches in 24 hours. (Yes, that’s $1M in 24 hours.)

 

How would your online biz be different if you could:

• Know EXACTLY what stories to post and how to write them to get your HECKYES! audience connecting with the heart of your message, envisioning how your product or service will help them and get them BUYING!
• EASILY promote or launch a new product, service or offer when you need the money – without any mad hustle or long hours and know exactly what to say!
• No more posting the same generic prompts everyone’s using and expecting it to grow your business. You’ll learn how to customize these storytelling prompts to suit your audience and your business.
• Get to CELEBRATE your massive success by ditching your laptop to spend an afternoon hiking with a friend.

 

 

Story Launch Method Summary

 

• Story Launch Method Mini Course . . . . . (Value $497)
• Build Your Story Bank. . . . . . . . . . . . . . . . . . (Value $497)
• Compelling Copy Framework . . . . . . . . . . (Value $497)
• Craft Your Campaign Workbook . . . . . . . (Value $497)
• Craft Your Campaign Google Sheet . . . . (Value $297)
• Dominating Digital Toolkit. . . . . . . . . . . . . . (Value $197)
• Smart Social Scheduling . . . . . . . . . . . . . . . (Value $197)

 

 

My Story

 

Hello there, I’m Kristen and I’ve been right where you are… overwhelmed by planning out all your social media content and annoyed that it isn’t connecting with your audience.

But I discovered an EASY way to launch new offers that will CONNECT with your audience and have them clamoring for your offer like women waiting in line at Target for the limited edition Lilly Pulitzer collection.

I’m on a mission to PULL THE CURTAIN BACK ON SOCIAL MEDIA PROMOTIONS and make them SIMPLE.

I’ve spent the last 10 years of my career building social media promotional plans for Fortune 500 companies, New York Times bestselling authors, and now I help entrepreneurs like you do the same.

Last year, when I was a ClickFunnels 2CCX Performance Coach helping hundreds of high achieving entrepreneurs with their funnels, I realized we were making it all too complicated.