Laura Palladino - Smart Social

Welcome to Smart Social

Ready To Turn Your “Business” Into A Sustainable Brand?

Get a step-by-step process for producing, amplifying & monetizing content that attracts a loyal following & generates consistent growth.

In this streamable*, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.

Updated Curriculum

Get 13 modules of freshly updated strategy sessions, how-to tutorials and Q&A recordings.

New Resource Library

With step-by step worksheets & templates to guide you through every module.

Set Your Own Schedule

And go at your own pace with on-demand access to the most recent semester of Train My Social Media Manager.

Pay 50% Less than Train My Social Media Manager

For the exact same training videos, Q&As, worksheets & more.

5-Step I.C.O.S.A. Social Framework

STEP 1: DEFINE YOUR BRAND VOICE

Ideation: Start by listening to your customers (and your data) and join the conversation they’re already having.

STEP 2: IDENTIFY MAJOR CONTENT THEMES

Creation: Produce content that drives that conversation and captures customer attention.

STEP 3: MAXIMIZE CAMPAIGN VISIBILITY & IMPACT

Optimization: Optimize your creative so it’s easily accessible on every platform your customers use.

STEP 4: LEVERAGE ALL PLATFORMS

Syndication: Post content on all relevant channels and in all media formats.

STEP 5: SCALE THE WINNERS. UPCYCLE THE LOSERS.

Amplification: Use paid ads to amplify your content to engage more customers and grow the conversation. Repeat for scale.

I.C.O.S.A. is a simple, 5-step process that turns scattered Facebook posts and ineffective tweets into a high-impact social media machine.

And the value of this framework doesn’t end with social media. This machine can be the engine that drives every department in your business.

Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our sales pages and throughout our website.

Introducing Smart Social

A streamable training that teaches anyone how to run social media marketing at a high level.

Smart Social combines 13 modules of updated strategy sessions, how-to videos and Q&A recordings with a brand new resource library of worksheets and fill-in-the-blank templates.

There’s never been a better course to learn the complete skillset of a professional social media manager.

How Smart Social Will Help You Succeed

Your Instructor: Laura Palladino is an educator at Smart Marketer and the Marketing Director of a $46 million-per-year brand. You’re in great hands!
New Curriculum: The entire course has been updated to reflect the latest changes to platforms, algorithms and winning strategies — so you know you’re getting the industry’s most up-to-date training.
How-to Videos: Detailed tutorials to help you implement everything you learn so you can create, launch and manage 7-figure campaigns.
Resource Library: Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Laura uses on a daily basis.
Recorded Q&As: for each module where Laura answers student questions from our most recent live semester and gives feedback on their work.
Guest Experts: To help you supplement your social skills, we brought in 4 industry pros to teach you about branding, design, project management and content marketing.
Weekly action items: To hold you accountable and help you reach your goals.
You choose your speed: All marketers are different, and Smart Social gives you the flexibility to complete this course around your busy schedule.

Smart Social Curriculum

Over 13 modules you will learn how to implement Laura’s 5-step I.C.O.S.A. Framework for growing any brand with social media — whether you run an 8-figure brand or you’re building a team from scratch.

Each session mixes strategy, implementation and feedback to give you a clear path to success in your social media journey.

SESSION 1: Think Like a Social Media Manager

Welcome to Train My Social Media Manager
How to Think Like a Social Media Manager
SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
Q&A and Feedback

SESSION 2: Forging Your Brand Identity

Forging Your Brand Identity, with Ezra Firestone
Q&A and Feedback
Brand Identity Worksheet

SESSION 3: Finding Your Customer Avatar

Why Customer Avatars Are Key for Social
How Do I Find My Avatar?
Getting Into the Mind of Your Avatar
Transformation Grid
Q&A and Feedback
Customer Persona Example from BOOM!
The Customer Persona Canvas
Customer Avatar Questionnaire
The Transformation Grid

SESSION 4: Setting Social Media Goals

Setting Social Media Goals
Facebook Walkthrough
Instagram Walkthrough
YouTube Walkthrough
Which Advertising Platforms Should I Use?
Q&A and Feedback
Goal Setting, Achieving & Measurement Worksheet

SESSION 5: Content Strategy & I.C.O.S.A.

Content Strategy & The I.C.O.S.A. System
Q&A and Feedback

SESSION 6: Content Ideation

ICOSA Deep Dive: Ideation
Agora Walkthrough
Evaluating Content Performance with Google Analytics
Q&A and Feedback
The Content Grid
The Content Marketing Funnel

SESSION 7: Content Creation

ICOSA Deep Dive: Creation
Video Formulas
Video Gear
Blog Process, with Colleen Taylor
Editing for Consumption, with Russ Henneberry
Visual Systems, with Alison Matheny
Video Content Formulas, with Ezra Firestone
Q&A and Feedback
Template: Blog Post, Email & Social
Video Gear Order List
Headline Formulas

SESSION 8: Content Optimization

ICOSA Deep Dive: Optimization
IGTV: Resizing
Creating Quote Images
IGTV: Converting Horizontal Video to Vertical
Q&A and Feedback

SESSION 9: Content Syndication

ICOSA Deep Dive: Syndication
How To Upload A Video To YouTube
How To Upload A Video To Facebook
Pinterest Pin Tutorial
IGTV: Uploading Tutorial
How To Upload To Instagram Stories
Q&A and Feedback

SESSION 10: Content Amplification

ICOSA Deep Dive: Amplification
Amplifying a Blog Post Via Email
Session 10 Q&A and Feedback

SESSION 11: Content Data & Analysis

ICOSA Deep Dive: Analysis & Re-ICOSA
Engagement Data in Facebook Creator Studio
Analyzing Content Performance in Google Analytics
Looking at Post Data in Agora Pulse and Klaviyo
Q&A and Feedback

SESSION 12: Customer Communication

Handling Customer Feedback / Protecting Your Brand’s Reputation
Q&A and Feedback
Responding on Social: Macro Examples

SESSION 13: Giveaways

Giveaways
Social Contests
Q&A and Feedback
Giveaway Rules
Giveaway Checklist

Meet Your Instructor: Laura

I’m the Social Media Director for BOOM! by Cindy Joseph, an ecommerce brand that’s made over $125 million.

But I didn’t go to college for this stuff…

When Ezra Firestone hired me in 2015 I was working at Cracker Barrel — I didn’t know the first thing about digital marketing!

Back then Ezra’s startup was doing $3 million per year and he was convinced that if he was going to scale further, content would be his secret weapon. After a year working customer support, he asked if I wanted to help him. That was 2016.

By 2017, Ezra’s bet had paid off. Our new content attracted hundreds of thousands of new fans, and BOOM! exploded from $3.5 million to $16 million.

Laura Palladino