Welcome to Intensive Positioning Blueprint Program
World’s #1 Brand Positioning & Competitive Advantage Expert Reveals What Your Competitors Don’t Want You To Know.
Learn From Real Life Madison Avenue Agency ‘Mad Man’ Marty Marion: The Insider Secrets, Strategies & Tactics That Only The World’s Top Brands And Agencies Had Access To Until Now!
Learn the positioning secrets your competitors don’t want you to know!
Intensive Positioning Blueprint Program
The Entire Library Of 16 Full-length Videos (Over 20 Hours Of Advanced Training) From My $2,000 Live Intensive Positioning Course
Positioning Science is the most powerful strategy in any marketer’s toolkit by far. My Intensive Positioning Blueprint Videos (16 videos with more than 20 hours of advanced training) are uniquely created for agencies, brand owners, consultants and marketers in every niche.
As the creator of The Positioning MatrixTM – the world’s first mathematical model for creating a brand’s positioning platform – I literally ‘wrote the book’ on competitive advantage strategy to take massive market share away from your competitors, totally dominate your category and explode your revenue. AND I TEACH IT ALL IN MY INTENSIVE POSITIONING BLUEPRINT VIDEO COURSE.
Positioning is the science behind every leading brand in every category. It’s the reason why EVERY leader in their category IS the leader in that category.
Positioning is how you totally control consumer and client ‘buying decisions’ about your brand, agency or service in your favor and away from your competitors.
Positioning Is The Foundation For All Messaging Across All Marketing Channels
Positioning is the FIRST step in creating any brand and all messaging and marketing, across all channels.
You must create your Positioning Platform FIRST, and then you can effectively craft all of your branding elements and messages.
My Intensive Positioning Blueprint Videos will teach you every aspect of how to do this and win.
If you don’t completely control your positioning, your competitors will do it for you, and it won’t be in your favor. In fact, they’re doing it right now. Every. Single. Day. Positioning is the ONLY way to stop this fast.
I’ll show you how to take control immediately and maximize your client and customer revenue and ROI big time.
In my My Intensive Positioning Blueprint Video Course are 16 full-length videos (over 20 hours of advanced training based on my $2,000 LIVE Positioning Training Course) that reveal the strategies and tactics your competitors don’t want you to know and teach YOU how to get massive competitive advantage fast. This is not beginner level stuff you’ve heard before.
My Intensive Positioning Blueprint Video Course will leave no stone unturned with actionable strategies and tactics in every lesson.
Here’s Just Some Of What You’ll Learn (And There’s A Lot More!) And A Few Of The Immediate Benefits You’ll Get:
You’ll Learn To Create Higher Converting Ads at Lower Costs and Higher ROAS Than Ever Before:
Using Positioning Science, your ad headlines, content, images, calls-to-action and all message touch-points will reach deeper into the mind of your most highly qualified targets and actually compel them to take the actions you need them to take.
This reduces CPC (often by huge margins) and increases both CTR and conversions dramatically. The benefits run from Top-of-Funnel right through conversion.
Positioning increases targeting accuracy and click-through rates at lower costs
You’ll See Insane Increases in Search Ranking, CTR & Conversion Rates:
I’ll teach you how to strongly and immediately reinforce and drive home your positioning AND de-positioning from search through the moment your targets hit your site or lander, and your conversion rates will absolutely increase.
When conversion rates increase, cost of acquisition goes down, AOV goes up, and you start the ‘stimulation’ and ‘retention’ phases much more quickly, increasing LTV significantly.
Positioning increases conversion rates for your highest value targets & clients
You’ll Close Higher Value Clients More Quickly Than Ever Before:
You’ll learn how to create your own Category Class to quickly establish that YOUR agency, brand, products or services will ABSOLUTELY solve your targets’ needs, resolve their pain points, and fulfill their desires… AND that your competitors can’t.
You’ll learn the most serious strategies and tactics to leave your competitors in the dust.
You’ll quickly dominate your category & eliminate your competitors
Intensive Positioning Blueprint Program Video Lessons:
Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage
You’ll learn: What is positioning; what is de-positioning; a new model of understanding competitive advantage; what every leading brand does the same; the core tools of positioning masters.
Lesson 2: The Positioning Platform & The Positioning Matrix™
You’ll learn: what is the positioning platform and how is it used; the structure of a powerful positioning platform; The Positioning Matrix and how is it used; why the positioning platform is so critical for advertisers and marketers; what are the 4 essential elements; what are the 4 marketing environments; what are hybrid marketing environments; completing the positioning matrix and weighting the 4 essential elements.
Lesson 3: Introduction to Creating a ‘Category Class’
You’ll learn: what is a category class; why creating a category class is the most powerful tactic for positioning and de-positioning; different types of category classes; why USPs, niching down, and the ‘big idea’ lead to failure; a review of category class examples, and an analysis of why they work.
Lesson 4: Using Doubt & Dissatisfaction to Power Category Classes
You’ll learn: using doubt and dissatisfaction: the only two tactics to move your targets from the ‘old’ way (your competitors) to your way; the question tactic to stimulate consideration; real life examples of doubt and dissatisfaction in advertising.
Lesson 5: Brand Positioning Ladders and the Variance of Positioning Influence
You’ll learn: the brand preference ladder; the ladder of influence; relative power of different types of influences and influencers; why personal experience is critical and how to generate it; the four types of needs and desires that control the buying decision; how to accelerate consumers and clients to make buying decisions.
Lesson 6: Part 1 of Controlling Your Targets’ Decision-Making Process
You’ll learn: why problem recognition is the key to consumer and client buying decisions; how to stimulate problem recognition faster and decisively; the 4 categories of needs, pain points and desires; how to insert your brand into the consumer and client decision-making process; what is the beauty contest effect and how to win it.
Lesson 7: Part 2 of Controlling Your Targets’ Decision-Making Process
You’ll learn: inducing the client decision-making process; information discovery vs consideration; overcoming pre-conceived beliefs; how consumers and clients perceive risk and cost in every buying decision, and how to play this to win; real life ads that control the consumer and client buying decision.
Lesson 8: Part 3 of Controlling Your Targets’ Decision-Making Process: Using ‘The Two Movers’
You’ll learn: advanced exploration of the two movers; how doubt and dissatisfaction are used by major advertisers to control their markets and de-position their competition effectively.
Lesson 9: The Positioning Venn and The Sweet Spot Venn Systems
You’ll learn: why current ‘brand lifecycle’, ‘brand building’ and ‘swot strategies’ are wrong and dangerous; using the positioning venn system to identify your ultimate positioning and de-positioning opportunity; how to make sure you are not overlapping your competitors’ positioning; how to use the ‘sweet spot venn’ to identify where you must emphasize de-positioning over positioning.
Lesson 10: Marty’s Private Client Positioning Workflow
You’ll learn: a step-by-step walkthrough of Marty’s personal positioning and de-positioning workflow; a detailed explanation of why you need to work backwards, from the outside-in to win; the exact order of steps you need to take to craft your positioning platform and messaging to eliminate your competitors – and a real life walkthrough with a special guest.
Lesson 11: Preparing to Create, Market and Message Your Own Category Class
You’ll learn: the concepts of binding, un-binding, and re-binding; why micro-perceptions and micro-experiences control the buying decision, and how to integrate these into creating and messaging your category class effectively.
Lesson 12: Brand Positioning Traps and How to Avoid Them
You’ll learn: an exploration of positioning traps and how to avoid these very common mistakes; discussion of the brand extension trap (and a real life example); dissection of the tagline trap (one of the most common and harmful mistakes even big brands make).
Lesson 13: Segmentation Strategies and Tactics for Positioning Power
You’ll learn: the true definition of ‘segmentation’ – it’s not about ‘targeting’; how segmentation improves every aspect of your marketing and advertising; how data-driven segmentation saves agencies and brands time and money and increases both AOV and ITV; 13 segmentation models to choose from (you need more than one); creating and using the ‘preference’ tactic to achieve your most critical segmentation data; Q&A session
Lesson 14: Strategies & Tactics for Acquisition & Conversion
You’ll learn: a step-by-step dissection of acquisition and conversion (and they are not what you’ve been taught!); a breakdown of how to use positioning and de-positioning to increase acquisitions and conversions, with real life examples.
Lesson 15: Strategies & Tactics for Stimulation of Purchasing
You’ll learn: a complete breakdown of the concept and importance of stimulation strategies and tactics to increase AOV and lifetime value, as well as the frequency of purchase activities.
Lesson 16: Positioning For Retention and Increasing LTV
You’ll learn: what is the true definition of ‘retention’ – it’s also not what you’ve been taught; why retention failure can kill your brand, service or agency, and how to avoid this; how to plan for maximized retention and maximized LTV from day one; the ultimate secret to maximizing retention you’ve never heard of.
You Get All This And More:
16 Full-Length Videos (20+ Hours) of Real Tactical Coaching, Not Just Teaching
In 16 highly detailed training video lessons (over 20 hours of advanced training) by Marty Marion, you will get a full course on positioning and de-positioning, with strategies and tactics, and immediately actionable steps for your agency or brand, and for your clients. I will both teach and train you to understand and to be able to implement the critical aspects of positioning and de-positioning for competitive advantage. These are no-fluff intensive training lessons based on my 40-years of BIG AGENCY and multi-billion dollar client experience.
You get full access to all 16 video lessons, over 20 hours of detailed training videos – that you can re-watch at any time, or at your own pace.
Private Email Access
You’ll get my private, client-only email address so you can email me at any time with any questions, or if you need clarification on something specific. I can’t promise instant replies to everyone, but I will try to get all questions answered as quickly as possible.
Membership In My Private FB Positioning Group
Everyone who buys access to my Intensive Positioning Blueprint Program videos will get automatic approval to join my private Facebook Group – Master Positioning Insiders – where I and many other top pros post continuously about branding, brand positioning and other related topics.
No ‘Guru’ Mumbo-Jumbo and No Upsells
I take each aspect of brand positioning science and de-positioning (the real home run for competitive advantage), which is often very complex, and break it down into intelligible actionable steps. I take the guesswork out of the process so it can be used by marketers and agencies in every possible category and for every size business.
I’ve been teaching this and using it for close to 40 years privately for my clients and several of the world’s largest agencies and billion-dollar brands, and I am pulling back the curtain on all the big Madison Avenue agency strategies and tactics your competitors don’t want you to know. These video training lessons are not sales sessions for other services and you won’t be upsold or beaten over the head to buy the next greatest thing. Ever. This is serious information and detailed guidance on how to execute it across all marketing channels (OK, you’ll have some fun too, I promise).
Course publish year: 2021
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Download Files Size: 4.63 GB
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