Welcome to The Letter System
How To Make 6-Figures A Year Writing Letters Just Like This
Clients will happily pay $3000+ for you to write a letter just like the one you’re about to read…
A Simple Business Model For Reaching $100,000
Lemme give you another example of what kinds of results you can generate with simple little letters like this:
Here’s a screenshot of all the revenue I’ve earned off of a short letter that I wrote for myself about a year ago:
That’s $102,989, all coming from a single program that I sold a few times – for less than a week each time – before finally shelving the product for good.
For those of you that have been on my list for some time, do you remember how I sold that program?
Just a sales letter.
Exactly like this one.
No fancy webinar funnel, no phone-to-phone sales, no having to trick or convince people to buy. I didn’t have to show my face, create a presentation, or talk to anyone.
I wrote the letter, sent some emails, and went outside to let the system do the work for me.
And yet, I still sold more than 271 copies of the program from that one short letter I wrote nearly a year ago.
You don’t have to be J.K. Rowling to write a letter like this and generate sales for yourself and/or the clients who’ll hire you
A Proven System For Writing Letters That Sell
I’ve been writing letters like this for a decade, and for 8 of those 10 years I’ve earned at least $250,000 per year as the person who helps my clients sell their stuff online with words.
Not only have I invested hundreds of thousands of dollars in personal training, mentorships, masterminds and more to increase my writing skills…
… but I’ve put my money where my mouth is and I’ve invested more than $1,000,000 in Facebook ads running traffic to letters just like this one and turning a profit 100% of the time.
But that’s not even what makes my methods unique.
You see, I’ve also had some epic failures. I’ve made mistakes. I’ve learned the hard lessons, the ones they don’t teach you in most “how to be a copywriter” training programs.
That’s why my methods work so well for writers and copywriters who aren’t yet earning $3,000 a sales letter. It’s the same reason why I was able to take this simple process and train more than a dozen newbie writers to produce $60,000 a month in client work during my “copy shop” days.
I’ve distilled a decade of experience alongside the wins AND the losses, and I’ve created the world’s most simple, yet effective, copywriting training program for creating high converting sales letters.
And I’ve conveniently packaged up my system into an easy to follow program which I’m (unironically) offering for sale today here in this letter.
Introducing: The Letter System
For the first time ever I’ve “productized” my one-on-one system and created a top-to-bottom, soup-to-nuts online video program sharing every detail of my proven letter writing process.
You’ll get every ounce of what used to be private access only for those writers I trained to work in my “copy shop” or in private mastermind groups where I’d get invited to speak.
Now, through step-by-step modules – with worksheet exercises, templates, and additional tools – you’ll have the ability to write letters that sell… for yourself or for pay as a hired letter writer to well paying clients.
You can purchase access to that exact training program today, but first, here’s a peek into what you’ll learn once inside:
- How to tell the difference between “too hard” selling and my “welcomed guest” approach (get this right and you can write for clients who normally wouldn’t hire copywriters… which means ZERO competition for client work for you)
- Why you should NEVER start writing from a blank page (this is the ultimate fix to writer’s block and will allow you to crank out well paying client projects in record time)
- Long vs. Short: How to know when to write longer letters vs. when to write shorter ones (we’ll settle the long vs. short debate once and for all)
- How to “ask for the sale” in a way that makes readers LOVE you for it (Learned this little technique while studying screenwriting under a Hollywood script doctor)
- How to create an entire first draft in one afternoon… while walking in the woods/on the beach/literally laying in bed (I’ve made thousands of dollars without ever getting out of bed with this technique – No Pants living for real!)
- How to write sales letters for clients who provide ZERO information, are horribly unhelpful, and haven’t even created their product yet (in situations like this, I use a secret source of “proven” copy ideas to get the job done)
- How to craft a letter so perfectly clear and concise that even your clients will say “Wow! After reading your letter I want to buy my own product!” (Seems cheesy, right? I can’t even count how many times clients have said exactly that to me over the years)
- Why you can be terrible at every other aspect of writing, but if you master how to write short little bullet points like this you will 100% of the time generate sales for your clients (I’ll even give you more than 100 fill-in-the-blank templates to use)
- 4 secrets to writing headlines that do 80% of the selling for you… plus I’ll give you a massive swipe file of proven headlines you can useHow to use the art and science of emotional intelligence and empathy to give the reader exactly what they need to know before they’ll buy (get this right and your client will love you for it)
- How to find “proof” elements (the part of copy that makes people trust you) for ANY client or ANY project or ANY service with just a few clicks of your mouse and the good ole’ Google
- Why 99% of writers getting starting in sales letter writing fail to get sales for their clients (HINT: they overthink the most crucial piece and kill what makes these letters actually work)
- How to spot (and gather) good sources of writing inspiration to base your letters off of making it easier to deliver results
- 6 ways to start a sales letter which can be the difference between success and failure for your client work (HINT: the way I opened this letter is 80% why it works)
- My “start backwards” method for creating compelling letters that create desire in prospects and get them to buy even if they’re hardheaded, stubborn, or a full blown skeptic
- Struggle to stay productive as a writer? I’ll show you how to 3x your hourly wordcount so you can get much, much more done in a much, much shorter amount of time (as a sales letter writer… the faster YOU write, the more effective your copy is… I’ll explain why in the program)
- The #1 reason sales letters fail and what you can do to ensure you NEVER make that mistake when working with clients
- How to get your client to “write” the most important parts of the letters without your client having to write a single word (HINT: make life easy for the both of you)
- Why the first paragraph of your letter can make or break your ability to get sales (and I’ll show you 15 of my favorite opens that always work)
- The 2 types of research that you MUST do before you sit down to write (critical skill to develop if you want to earn the higher fees)
- Why your fear of selling can help you TRIPLE the results of your sales letters (it’s all about empathy and your ability to predict the future… more on this in the course)
- How to ethically get other people to write 80% of your sales letters for you (this might seem like a “lazy” trick but it’s actually the secret behind some of the most profitable letters ever written… all 6-figure sales writers know how important this technique is)
- The 1 question you can ask your client (or market) to make your sales letter stand out and get extraordinary results (HINT: stop avoiding the weakness/shortcomings of your product)
- Should you stick to a single niche as a sales letter writer? The answer might suprise you…
- Outlining vs. “pantsing” your letters… which works best? (I’ll show you what my teacher taught me and why the “hybrid” approach works even better)
- The 7 ways to start a story in your letter that will get readers hooked and wanting more
Actually, let me pause for a moment here because…
You’ll Discover What I Mean when I Show You:
- The 7 questions every reader of your letter will ask themselves before buying and how to answer them in a way that compels them to buy (HINT: you can’t force anyone to do anything… that’s not real… but you can show people how to get exactly what they want… that’s what I’ll teach you how to do)
- What to focus on in your letter OTHER THAN pitching that will increase the sales that your letters provide for clients or yourself
- How to get the right information from your clients so that don’t have to rely on overly hyped sales copy and can instead take a more efficient and effective approach
- What “The World’s Greatest Prosecutor” taught me about creating a compelling case as to why someone should buy a product or service from your letter
- How to identify which elements of your client’s product or service you should highlight in your letter to best generate sales on their behalf (most writers get this wrong)
- Why Darren Hardy called me “the best writer I’ve ever worked with” when I wrote him a letter to sell his most expensive product (HINT: I’ve developed a sure-fire way to match client voice that I’ll share with you in the program)
- How to create compelling sales “arguments” using 3×5 cards and a simple checklist (get this right and you’ll never have to rely on hype to sell for your client)
Everything You Need To Create Letters That Sell
In order for you to be able to replicate my Letter System and get similar results to what I am able to produce, you need more than just training.
You need tools.
That’s why, when you buy The Letter System today, I’ll give you:
- More than a dozen idea templates for every piece of the letter including the headline, bullet points, opens, and more…
- Access to my “top secret” (not really but sort of) Block System for structuring letters like this in such an easy way that you’ll find the work of writing is 70% completed before you even open up your computer to start typing…
- My own personal swipe file breakdown where I’ll tear apart some of my best performing sales letters and show you WHY they worked so you can reverse engineer their success…
- Daily habits and routines to follow – with checklists – that are guaranteed to make you a MUCH better copywriter than anyone else graduating from any other copywriting training program available today (these daily exercises were key to the rapid success of the new writers I hired for my “copy shop”)…
- My proven “story boarding” workflow process that I use to create winning sales letters… AND 100% of the fiction I write (this will make you a much faster writer)…
- A 20 point checklist for creating the perfect letter (I was given this checklist by a 7-figure earning copywriter only after I paid $50,000 to join his mastermind)…
- My own personal Client Info Extraction worksheet – send this document to a client and get 100% of the info you need to write well performing sales letters…
- And a bunch more…
This isn’t just a series of online video lectures, this is a system that includes the tools you’ll need to get the job done well for your clients.
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