Pam Foster – Direct Response Copywriting Course

Welcome to Direct Response Copywriting Course

Learn The Secret Strategies For Crafting Gripping Sales Copy That Seizes Attention And Sparks Desire For Your Product Or Service

 

 

A System To Help Your Offers Stand Out From the Competition

As a copywriter, marketer, or business owner, you know that the competition is stiff. You’re constantly struggling to stand out in a sea of options that is growing bigger everyday. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why your product or service is the BEST option.

 

Classic, Direct-Response Copywriting Conventions… Updated for an Online Audience

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media landscape! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and really anything that moves the needle for your business.

 

Winning Copy Structure For Every Industry & Business

Along with each new revolutionary copywriting tactic in this course, you’ll get shining samples and examples of compelling copy from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, agencies, and more.

 

A Treasure Trove of Copywriting Templates, Tips & Tactics

You’ll learn all the most closely guarded secret strategies used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets that you need to be leveraging in your offers.

 

 

Become Certified in Copywriting Mastery and Discover the Principles of “Persuasion in Print”

 

 

• Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…
• The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
• Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…
• Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
• What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…
• Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…
• Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
• Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…
• Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…
• The “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
• Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
• Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…
• Conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…

 

 

Direct Response Copywriting Course Details

 

 

Module 1: Start Here – Copywriting Defined

• Lesson 1: From the Instructor
• Lesson 2: Copywriting and the Value Journey
• Lesson 3: What is Copywriting
• Lesson 4: 3 Fundamental Rules of Selling
• Lesson 5: Defining the Prospect
• Lesson 6: Connecting with the Prospect
• Lesson 7: The Big Idea, The Power of One
• Lesson 8: Research Overview
• Lesson 9: Secret Simple Formula for a Successful Sales Letter
• Lesson 10: Recap: Everything You Already Know!

 

Module 2: Diving Deeper Into Effective Copywriting

• Lesson 1: The Theory of Resistance
• Lesson 2: Write Like You Talk
• Lesson 3: The Secret of Writing With Passion
• Lesson 4: The Power of Stories
• Lesson 5: Find Your Voice
• Lesson 6: Writing Your Story

 

Module 3: What is Your Copy Really Selling?

• Lesson 1: It’s All About The Benefits
• Lesson 2: The Future Benefit
• Lesson 3: Lead Magnet Checklist
• Lesson 4: Deeper Benefits
• Lesson 5: Your Unique Selling Proposition

 

Module 4: Persuading Your Prospect

• Lesson 1: Connecting With Your Prospect
• Lesson 2: Myth of “You”
• Lesson 3: The Principle of Intimacy
• Lesson 4: Power Emotions
• Lesson 5: 4 Examples of Core Buying Emotions in Copy
• Lesson 6: The Golden Thread
• Lesson 7: The 4-Legged Stool

 

Module 5: Anatomy of a Successful Sales Promotion

• Lesson 1: Headlines
• Lesson 2: Leads
• Lesson 3: The Sales Argument
• Lesson 4: The Close
• Lesson 5: Guarantees
• Lesson 6: The P.S.
• Lesson 7: The Secret of Transupstantiation
• Lesson 8: Putting it Together

 

Module 6: Copywriting Secrets from the Masters

• Lesson 1: Copywriting Secrets 1-10
• Lesson 2: Copywriting Secrets 11-20
• Lesson 3: Copywriting Secrets 21-30
• Lesson 4: Copywriting Secrets 21-30
• Lesson 5: The End & Getting Certified

 

 

Everything You’ll Get Inside The Course

 

When you enroll today, you’ll receive instant access to:

• The Copywriting Marketing Mastery Course
• 6 Core Modules
• 42 Video Lessons
• 6 Handouts
• 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Direct Response Copywriting Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Direct Response Copywriting Specialist