Peng Joon – The Event Codex

Welcome to The Event Codex

“The ‘Event Codex’ Is Exposing The Entire System To Launch, Sell Out, And Close High-ticket Products & Services Without Spending More Of Your Money, Doing Any Hard Selling, Or Needing Tons Of Experience!”

Now that I’ve successfully conducted 209 live events (not all of them were successful, by the way, especially in the beginning), I’ve come away with a few lessons from:

• Spending literally millions of dollars of my own money to host these events
• Learning many hard lessons along the way
• Rightfully charging $50,000+ to show others how to do events like this, which is actually worth much more
• Literally cracking the code on running a profitable live event…which can be replicated in any niche and location

Plus, it’s not hard..

It simply comes down to these 5 steps (which I’m going to show you, in detail):

Introducing The Event Codex

here’s what you will be getting:

Module 1: Selling the Tickets

My “it’s not difficult or expensive” method to sell all the tickets to your event (worth $17,499, included free)

• You’ll discover how to sell out your own event, virtually every time, withOUT spending a ton of money or going crazy to find attendees
• The simplest and most clear Facebook Ads Breakdown you’ve ever seen, giving you the EXACT ads and everything else you need (you literally just load them into your account and press “go”) to sell out your event EVEN to cold audiences
• The Funnel Stack so you can use a simple, proven funnel to sell your event and maximize the amount of money you get BEFORE your event even takes place (again, it’s already DONE for you, you just fill in the blanks and press “go”)
• The “OPE” Goldmine (Other People’s Events), my own tried-and-true method to snag speaking gigs at other people’s events to leverage their audiences and generate crazy revenue with zero overhead
• Getting the Gigs, complete clarity on when to get paid to speak vs speak for free vs sponsored lunches vs 50/50 splits…and how to absolutely maximize your time and build your celebrity quickly (just like I did)
• Packaging Tickets With Online Courses the RIGHT way, and when NOT to give your tickets away for free (99% of people do this WRONG)
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

Module 2: Getting Them to Show Up

The “RMRT” (right message right time) approach i use to get them to actually show up ($8,999 value)

• Micro Commitments, leveraging little “yes’s” to get them to WANT to show up, every time (just cause they buy doesn’t mean they’ll show, your money is made in the back end/getting them to show up!)
• Physical Product Welcome Gifts that’ll blow them away with value, virtually demolish ANY signs of buyer’s remorse, AND get them excited as possible to show up for the event
• Pre Training, getting them small wins BEFORE they show up for the event, so they’re “true believers” by the time they show up (virtually guaranteeing they’ll BUY when they get there)
• Selling Them the Show Up so you can feel confident your event will be plump full of raving fans, NOT empty seats
• Follow Up Video Series to get even ice cold buyers to know, like, and trust you BEFORE they ever meet you
• Minimising Refunds with just ONE message: the right message at the right time (yep, I already wrote it for you)
• Negotiating with Hotels to get them to actually compete with each other, turning into a bidding war, getting you the BEST possible rates
• How to Get the Venues Nearly for Free with my simple trick that works 85% of the time!
• Logistics Checklist to make sure NOTHING is left out or forgotten (this took us years to get right and MANY expensive mistakes along the way!)
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

Module 3: Fulfilling the Event

My “everything you need and nothing you don’t” roadmap to fulfilling your event the right way ($12,499 value, included free)

• Setting up Context to ensure all your surroundings are set up for success (all the perfect environment, rules, frameworks, etc.)
• Messaging to preframe the outcome of your event (following the ‘perfect path’ of struggles, successes, strengths, beliefs, and finishing with my beliefs)
• How to Serve Them at the Highest Level (go through my checklist to get them “all in” by going after motivation, fears, choices, and aspirations)
• Topics to Teach, with absolute clarity on theory vs tactics vs transformation…the easy way
• How to Increase Energy Levels to keep everybody excited, engaged, and at peak state throughout the ENTIRE event
• Written Exercises, Partner Share, and Class Share to connect the audience and break walls down instantly
• Manners of Speaking, including the ‘maximum money’ style of talking “at” vs Presenting To vs Conversation With…and which will be a win-win for everybody
• Powerpoint vs Flipcharts and why you absolutely MUST use both
• Seeding for Upsells, making the upsell an absolute no-brainer
• Price Marinade to establish prices of upsells ahead of time to make NOT buying feel like the “wrong decision”
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

Module 4: Executing the Upsell

Executing the “perfect upsell”, where the real money is…(worth at least $7,999)

• What to Present Right Before the Upsell to virtually guarantee they buy (and you tap into where the REAL money is made)
• Advanced Seeding to get your audience connected with you like never before, and at the absolute edge of their seat…begging you to make your offer
• Value Marinade which separates the top 1% of closers from everybody else (this alone is worth the whole investment, trust me)
• Transition to Upsell and make them feel like they’re not even being pitched anything (the craziest, coolest feeling in the world)
• How To Use Testimonials the Right Way to instantly gain trust and full belief in your offer
• Mastering the Stack to justify your offer price, no matter how high
• Bonuses to push those “over the fence” and buy on the spot
• The Different Closes that actually work…which you can use everywhere (not just on stage, literally wipes out the “hard selling” and gets at LEAST 50% of the room in)
• Creating a Table Rush that sends the message “the water is fine, jump in” to the rest of the room, creating a buying frenzy
• The “Tony Robbins” so you can reverse-engineer one of the greatest speakers in history and integrate the BEST of his stuff immediately into YOUR events…including language impactors, how he tells stories, and more…without seeming like you’re copying
• Private Q&A session with high-level entrepreneurs asking the most valuable questions

Module 5: Leveraging the Event

Leveraging the event & momentum to propel everything else you do (worth $3,004, included for free)

• Testimonial Acquisition which fill up your ‘vault’, one of the most valuable assets you’ll ever have
• Sizzle Reel Creation to prevent you from EVER getting “stuck” at the $1-3mil mark OR ever trading time for money, by repurposing your events as fuel for your marketing/branding for everything else
• Group Photo Boost for ultimate social proof and viral impact
• Repurposing it into a course which becomes a digital asset that you can sell over and over again, 24/7
• Private Q&A session with high-level entrepreneurs asking the most valuable questions