Robbie Richards – The SEO Playbook

Welcome to The SEO Playbook

Repeatable Step-By-Step Processes To Scale Organic Traffic And Conversions Across Any Website.

 

 

Over the last 7+ years, I’ve built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands.

In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed….

We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets…and stare at the screen.

“Where do I start?” and “What do I do next?”…

Those were two common questions both in the office, and at home while working on personal web projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.

So, I started building out a library of the repeatable processes I first used to grow my blog from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.

The result is “The SEO Playbook”. One of the most in-depth search marketing training courses on the planet.

This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.

 

 

What Members Get Access To

 

Each Playbook comes with everything you need – video trainings, SOPs and templates – to learn, train and implement.

• 14 Hours of Video Training
• 23 In-Depth Training Modules
• 100+ Over-the-Shoulder Video Lectures
• 60+ Templates & Process Docs

 

OVER 70 VIDEO LECTURES

The course is broken down into 15 hyper-focused modules containing over 8hrs of instructional video tutorials.

 

ACCESS TO ALL THE TEMPLATES

Dozens of templates including Content Audit Dashboards, Content Calendars, Campaign Trackers and more.

 

STEP-BY-STEP PROCESS DOCS

A library of PDF checklists and process documents you can use to follow course material and train your team.

 

OVER-THE-SHOULDER TRAINING

No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.

 

PROCESSES THAT GET RESULTS

The exact processes I’ve used to grow my business, get bottom line results for clients, and help other marketers.

 

PRIVATE SLACK COMMUNITY

Members get access to a private Slack channel. Collaborate with other students, and get your questions answered.

 

 

You’ll Also Get Lifetime Access to a Growing Library of Playbooks

 

Step-by-step processes to land organic traffic and conversions wins within 60-90 days.

• Audit Goals & Penalty Assessment
• Collecting Your Indexable Content
• Mapping Page-Level Data Points
• Assigning Action Items & Strategies
• Find Keyword Opps & Content Gaps

A repeatable system to perform expert content audits that drive short and long term organic growth.

• Extract Existing Keyword Data
• Build a Keyword Difficulty Baseline
• Prioritize Your Keyword Shortlist
• Master Content Relaunch Tactics
• Measure Campaign Performance

 

 

Watch Me Implement The Playbook Processes On Real Businesses (From Start To Finish)

 

 

Unlike other SEO training courses that are filled with slides, theory and fluff, you’ll get to watch over my shoulder as I implement the training on real businesses, going from a blank template to a finished project you could sell to a client.

I record every step of the process in each Playbook so you can follow along step-by-step and implement everything I do, as I do it for your business and/or clients.

Running a team? No worries. Just hand off the Project Planners (below) to your staff for training. They contain links to all the videos, process docs and supporting templates.

 

 

Stay Organized & Boost Productivity with Project Planners

 

 

Where do I start? What do I do next? Two questions you’ll never ask or hear again.

To make following the material and training team members as easy as possible, I’ve built centralized Project Planners that house all the process docs, templates and training videos in each Playbook.

Think of the Planners as a linear to-do list. Assign owners and watch your productivity (and RESULTS) skyrocket.