Welcome to Content Marketing Mastery
Learn How To Create A Content Strategy That Drives More Visitors, Leads, And Sales!
Finally, you’ll have a step-by-step plan for turning content into… free, organic traffic
Ordinary content marketers just don’t get it…
There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic), you need to do more.
So how do you do it?
How do you build a “machine” that turns content into free, targeted traffic?
Fortunately, that’s exactly what you’re about to learn in this proven, step-by-step training…
FACT: Businesses Need Content Marketers
I’m not going to sell you on the importance of content marketing.
If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:
Builds authority and credibility…
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
Enables your message to spread to new audiences organically (i.e. for free!)…
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.
So that’s why businesses need content marketers.
Here’s a career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…
…If there was a predictable, step-by-step method for attracting a steady surge of red-hot leads EVERY SINGLE DAY without the crippling “what the heck do I do next?” syndrome and (most importantly) without spending a single dime…
Would you finally feel confident enough to make creating a profitable content strategy your business’ #1 priority?
If your answer is “YES!” here’s what you need to know:
By the time you’re done, you’ll be uniquely qualified to help brands convert content into organic traffic and sales… automatically.
More specifically, you’ll be able to not only deliver fresh leads and customers… you’ll be able to deliver those leads and customers “organically”… even FREE!
Now, only one question remains:
What are you waiting for?
Deploy a Repeatable System for Building Content & Driving Traffic at Every Stage of the Customer Journey
- Learn how to create your ideal Customer Avatar so you can architect a content strategy that easily attracts leads and buyers
- The “GC = A” Content Marketing Formula that seamlessly connects the dots between content and sales
- Identify the 4 core problems that plague virtually every business and how your content can remedy each one
- Discover the 5 types of content you need in the “Awareness” stage to generate targeted leads and prospects
- Master 4 content types that not only consistently drive leads, but convert those leads into serial, high-ticket buyers
- Choose from 11 goals and 13 different types of content to create a content strategy that is laser-focused on moving the needle for your organization (building this content plan is a snap using our Content Marketing Plan worksheets)
- Leverage 6 types of content that reduce churn, increase referrals and generate positive reviews (#4 will shock you)
- Use easy to deploy content strategies that help you sell more… and more often
Content Marketing Mastery Details
In this 8-hour course you’ll learn everything you need to know about content marketing. You’ll learn about the right type of content for the right visitor, and exactly how to distribute it!
MODULE 1: Getting Started
- Lesson 1: From the Author
- Lesson 2: Here’s What to Expect
- Lesson 3: Content Marketing: The What and Why
- Lesson 4: The Content Marketing Formula
- Lesson 5: Create a Customer Avatar
- Lesson 6: Content Marketing and the Customer Value Journey
- Lesson 7: The Most Dangerous Myth in Content Marketing
- Lesson 8: The “Content Baton”
MODULE 2: Content that Drives Awareness
- Lesson 1: Content that Creates Awareness and Engagement
- Lesson 2: Goals at the Awareness and Engagement Stages
- Lesson 3: 5 Staple Content “Wrappers”
- Lesson 4: Content-Type: Blog Article
- Lesson 5: The 10-Point Blog Post Audit
- Lesson 6: Content-Type: Podcast
- Lesson 7: Content-Type: Video
- Lesson 8: Content-Type: Social Update
- Lesson 9: What Should My Post Be About?
- Lesson 10: How Often Should I Post?
- Lesson 11: How Should I Get Traffic to My Post?
- Lesson 12: Engineering Engagement
- Lesson 13: The Gate: From Awareness to Subscription
MODULE 3: Content that Generates Leads
- Lesson 1: Content that Generates Leads
- Lesson 2: Goals at the Subscribe Stage
- Lesson 3: Content-Type: Lead Magnet
- Lesson 4: 7 Types of Lead Magnets
- Lesson 5: The Squeeze Page
- Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
- Lesson 7: The 10-Point Lead Magnet Audit
- Lesson 8: Content-Type: Event
- Lesson 9: In-Person Events at the Subscription Stage
- Lesson 10: Online Events at the Subscription Stage
- Lesson 11: The “Left Turn”: From Subscriber to First-Time Buyer
MODULE 4: Content That Sells
- Lesson 1: Content that Sells More (and More Often)
- Lesson 2: Goals at the Convert Stage
- Lesson 3: Goals at the Ascend Stage
- Lesson 4: Anticipating and Satisfying Intent
- Lesson 5: Content-Type: Customer Story
- Lesson 6: Content-Type: Product Demo
- Lesson 7: Content-Type: Product Comparison
- Lesson 8: Content-Type: Event
- Lesson 9: The Gray Area Between Copywriting and Content Marketing
- Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
MODULE 5: Content that Increases Retention & Loyalty
- Lesson 1: Content That Increases Customer Retention & Loyalty
- Lesson 2: Leveraging Awareness Content
- Lesson 3: Content-Type: Welcome Email
- Lesson 4: Content-Type: About Page
- Lesson 5: Content-Type: Packaging and Package Inserts
- Lesson 6: Content-Type: Support Documentation
- Lesson 7: Content-Type: Events
- Lesson 8: Digging a Competitive Moat with Content Marketing
What You’ll Get
You’ll Receive INSTANT Access To:
- 5 NEW Core Modules
- 53 NEW Video Lessons
- The Customer Value Journey Handout
- The Customer Avatar Worksheet
- The 10-Point Blog Post Audit
- The Full-Color, 65 Page Workbook
- 1 FINAL Exam
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