Welcome to The Launch Grid
Launch Grid Is The Definitive Framework For Successfully Launching (Or Re-launching) Your Business Or Brand.
A few questions before you launch:
- Do you know how you should price and position your offer so it stands out in the marketplace?
- Have you identified your ideal customers, and do you know how you’ll reach them?
- Have you dialed in your messaging, elevator pitch and ad copy?
- What if you don’t have a list? Do you have a plan for generating awareness if you’re not already a recognized brand?
- Most importantly…are you absolutely certain your product will sell when you launch it?
“If You Answered “No” To Any of These Questions, Then You Need The Launch Grid”
What is the launch grid workshop?
A Tested and Proven Framework
Launch Grid gives you a proven, step-by-step plan for launching (or re-launching) your business or brand. It takes you all the way from idea, to testing for market fit, to creating awareness, getting that first sale, and beyond! We didn’t invent the launch process, but we have perfected it. And now, we’re giving it to you…
Identify Your Market. Clarify Your Value.
Knowing who should serve is one thing… Finding them is an entirely different challenge. During the Launch Grid workshop, you’ll not only identify your ideal customer, you’ll also locate them, and build perfectly scripted “Awareness Campaigns” that get your brand noticed…even if you’re unknown, today.
Your Messaging Will Write Itself.
Do you know exactly what you should say on your home page? What about your ads, and emails, and landing pages? What about your “elevator pitch?” You don’t have to guess.
The Launch Grid will tell you exactly what to say, and when (and where) to say it so your message is both noticed and affirmed…
Know It Will Sell Before You Launch It
Launches don’t have to be risky. During the Launch Grid workshop, you’ll soft launch your idea and find out if your market wants what you’re selling before you spend a lot of money on advertising, or waste a lot of time on product creation.
Getting Your First Sale…And Beyond!
Launch Grid is NOT a formula that produces “One Hit Wonders.” During this workshop, you’ll craft a “Predictable Selling System” that will get you your first, profitable sale. But it won’t stop there.
Once your “Predictable Selling System” has been tested in the marketplace, it can easily be scaled into more and more sales, making Launch Grid a framework for business growth…not merely product launches.
The Launch Grid Breakdown
Each week for 6 weeks you’ll complete a new step in the launch planning process, and by the time we’re finished you’ll have all the assets you need to successful execute “The Perfect Launch.”
Module 1: Building Your Launch Grid
This is where it all begins! In this module, you’ll begin to compile all the assets you’ll need to execute your launch. You’ll identify your “Customer Avatars,” craft your “Statement of Value,” and brainstorm the “Entry-Point Offers” that will convert strangers into buyers.
Module 2: Architecting the Value Journey
There is a formula for delivering (and extracting) value from a market, and you’re about to learn it. In this module, you’ll map the 8-step “assembly line” process that will transform complete strangers, into interested prospects, into excited buyers, into raving fans and, ultimately, brand ambassadors.
Module 3: Constructing Your Predictable Selling System
Now that you have a completed “Launch Grid” and “Value Journey,” it’s time to turn this framework into fully functioning assets. In this module, you’ll build your first “Minimum Viable Offer,” and prepare to test your messaging and value proposition in the “real world.”
Module 4: The Soft Launch
Launches don’t have to be risky and expensive, and in this module we’re going to come as close as possible to “Failure-Proofing” your launch. The first step is to validate your assumptions on paper, and assuming things look good you can initiate a “Test Launch” that (with a little luck) will result in your very first sale!
Module 5: Ascension and Onboarding
Once you’ve proven that your “Awareness Campaigns” and “Predictable Selling Systems” are working as planned, the next step is to architect the post-sale process that will simultaneously decrease refunds and churn, and increase customer values and overall satisfaction. Don’t ignore this step…it’s critical!
Module 6: Getting Your First Sale…And Beyond!
At this point, all your assets are in place and your systems and assumptions are fully tested and validated. It’s launch time! In this module, you’ll set your launch date, and YOU. WILL. LAUNCH. And then…YOU. WILL SCALE. Get ready, because things are about to get very interesting (in a very good way).
By the time we’re finished, you’ll have a plan, plus all the assets you need to execute that plan with certainty and precision.
Still Wondering If Launch Grid Is For You?
This Checklist Should Help…
- Launch grid is for you if you want to launch a new product, brand or business, but you don’t know how to get started.
- Launch Grid is for you if you already have a product or service, but you don’t yet have a list.
- Launch Grid is for you if you believe in your idea, but you still want to know for sure that it’s a winner before you waste a lot of time, money and energy creating your product.
- Launch Grid is for you if you plan to raise capital for your startup, and you want to have perfect answers to those critical investor questions.
- Launch Grid is for you if you tried to launch in the past, but for whatever reason things just didn’t work out.
- Launch Grid is for you if your business is “stuck,” and in need of a RE-LAUNCH.
- Launch Grid is NOT for you if your goal is to simply “get rich quick.”
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