Ryan Levesque – The Quiz Funnel Masterclass

Welcome to The Quiz Funnel Masterclass

How to Quickly Generate a Flood of Highly Qualified Leads Using a QUIZ Funnel (And How to Convert Those Leads into Clients Step-by-Step)

Could you build your business on the back of a quiz?

There’s never been a better time to start or grow your business with this competitive advantage. Whether you are selling…

• E-Commerce
• Digital Products
• Affiliate Marketing
• Coaching & Consulting
• Agency & Freelancing
• High Ticket Programs
• Selling via Webinar
• Product Launches
• Or Phone Appointments
• If You’re A Local Business
• Large Multinational Company
• Or Even A Complete Beginner!

We Help Both Big Companies & Complete Beginners Build Highly-Profitable QUIZ Funnels for Different Types of Businesses Including…

I Used Quiz Funnels to Enter 23 “Weird” Niche Markets

“Using Quiz Funnels We’ve Generated Over $32M and 4.1 MILLION Email Subscribers… Over The Last 5 Years”

Top 5 reasons why quiz funnels are so effective

REASON #1: Incredibly CHEAP LEADS

When you’re paying for traffic, the less you pay per lead, the more leads you can get. A QUIZ Funnel can cut your lead costs by 1/3 or even 1/10 so you can bring more people in. We have clients who routinely take their cost per lead from $5.00+ to under $0.50 through their QUIZ.

Imagine going from $6.00 per lead to $0.76 per lead just by adding a QUIZ

REASON #2: Incredibly HIGH CONVERSION

Not only can you get incredibly cheap leads, you can double or triple your sales conversion rate. When you know more about your audience, you can customize your COPY and OFFER based on their answers to increase the percentage of people who buy.

This Inc. 500 company TRIPLED their revenue to make $24M/year with a QUIZ.

REASON #3: Incredibly HIGH VOLUME

Not only are you paying less per lead, you can also drive a lot more VOLUME, because people love taking quizzes! Businesses moving to QUIZ Funnels grow their list by 10X-80X because of the VOLUME of leads this strategy can produce.

This QUIZ has generated 1M+ email opt-ins (profitably) in less than 10 days.

REASON #4: Incredibly VALUABLE DATA

A QUIZ Funnel lets you gather more information about your leads and customers. That lets you build a database that increases the VALUE of your list (and your business), making it an attractive prospect for bigger companies to acquire your business.

This QUIZ led to an acquisition by Paypal for over $183 Million!

REASON #5: Better SELL, Better SERVE

YOU win. But most importantly, your customer WINS because you’re delivering the best fit content, product, and offer that’s customized to THEIR situation.

So you can make a bigger impact on more people with what you do.

Introducing The Quiz Funnel Masterclass

LESSON 1: Your Quiz Hook

• How to come up with the BIG IDEA behind your quiz…
• How to come up with a quiz that attracts buyers and not a bunch of freebie-seekers…
• How to “pre-test” your quiz idea with your market to ensure your quiz is irresistible before you actually build it…
• How to come up with a catchy name and title so it stands out in your niche…
• How to create a quiz that people not only take, but ALSO share with their friends…
• In other words, how to systematically create a compelling quiz that’s so good, it takes over your market and goes completely viral…
• And much, much more!

LESSON 2: Your Quiz Offer

• How to get people to buy from you immediately after they take your quiz…
• How to use the “Bandaid / Cure” transition to seamlessly go from delivering your free quiz results to creating instant demand to purchase your paid product…
• What to do if you’re selling a low ticket product, high ticket product… driving people into a launch, a webinar, or even into a phone call…
• What to do if you’re selling a digital product versus a physical product…
• What to do if you’re selling a service, someone else’s product as an affiliate, or if you’re not selling anything at all, and you’re simply using your quiz to build an audience or launch your email list…
• We’re going to cover how to build a QUIZ Funnel for a product that doesn’t quite “fit the mold”…
• PLUS the 9 secret elements of an irresistible post-quiz offer (and how to make sure your offer checks off each of these nine boxes…)
• And much MUCH more…

LESSON 3: Your Quiz Questions

• The 5 types of questions you should always ask PLUS the 3 questions you should never ask in your quiz…
• We’re going to cover the optimal number of questions, the optimal question length, and the optimal number of answers for each question…
• All based on analyzing 200 million data points from over 12,000 QUIZ Funnels created through our platform…
• We’re going to cover the psychology behind “question sequencing” and how to structure your question flow to create maximum momentum and demand for your product or service…
• How to come up with good quiz outcomes when your diagnosis part is a little trickier and more nuanced…
• How to choose between “question scoring” vs “outcome mapping” to put people into different buckets based on their quiz answers…
• PLUS: The 7 biggest mistakes people make with quiz questions and how avoid the single most common trap of overcomplicating your quiz…
• And much MUCH more…

LESSON 4: Your Quiz Pages

• How to structure and set up your pre-quiz landing page to convert like crazy for getting people to take your quiz…
• How to structure your quiz lead capture page, to not only get people to opt-in to your list to get their quiz results – but also pre-frame your offer so that they’re primed and ready to buy…
• How to structure your post-quiz outcome page to take people from reading about their quiz results to take the next step in your sales process – whether that’s buying the product or service you’re selling or getting on the phone with you to close the sale…
• Whether you should use video or text only on your quiz pages based on your niche, the product you’re selling, and the type of traffic you’re running…
• PLUS: for every single one of your quiz funnel pages, you’re going to get access to a detailed, step-by-step page TEMPLATE, including fill-in-the-blank copy checklist with the exact word-for-word language and structure to follow for your videos, headlines, and more…
• I’m even going to share with you 5 of our best-converting QUIZ Funnels right now across multiple markets (so you can emulate what’s working now without having to reinvent the wheel…)
• And much MUCH more…

LESSON 5: Your Quiz Followup

• How to create a quiz report that not only delivers their quiz results, but also serves as a sales tool to create demand for your product or service…
• How to format, structure, and design your report – including a step-by-step, fill-in-the-blanks template to follow – along with examples of reports using this template in a bunch of different markets…
• Post-QUIZ email segmentation: based on people’s quiz answers, how to decide whether you should create segments, move people onto different email lists, or retag them based on their answers…
• How and where to customize your emails based on a person’s quiz answers… Including the 3 most important things to customize plus one thing that is a complete waste of time…
• How to keep the people subscribed to your email list engaged and connected – so they don’t become cold subscribers not opening your emails a few days or weeks after taking your quiz…
• How to get people to TRUST you and want to talk to you when you send out emails so you can build an audience that loves you and wants to work with you… How often you should follow up (and what you should say…)
• The optimal number of emails, specific types of emails, and specific length of emails as well…
• PLUS: In addition to email, we’re also going to cover how to modify all this to implement a post-quiz SMS and FB messenger sequence as well…
• And much MUCH more…

LESSON 6: Optimizing & Scaling

• Not only how to launch your QUIZ Funnel profitably and get your first 1,000 leads and email optins… But how to scale that quiz to 10,000 people… 100,000 people… And beyond…
• We’re going to cover the exact conversion rate benchmarks you should be looking for in each individual step of your funnel, including your landing page, lead capture page, and each individual question…
• We’re going to cover what to do if you’re not hitting these benchmarks… Including what to test, in what order, so you know when to tweak your questions vs. lead capture page vs. trying a new traffic source vs. testing a completely different hook for your quiz to begin with…
• We’re going to cover the exact tweaks and changes to make on your outcome page if you’re struggling to convert leads into buyers after they’ve taken your quiz…
• PLUS: I’m even going to take you behind the scenes of actual, real-life QUIZ Funnels that started out not working, but became profitable after making a few tiny, but critical tweaks…

So, Just to Sum It All Up…

Here’s what you get access to when you join:

• 6 Week QUIZ Funnel Training
• Q&A Calls & Funnel Reviews
• Step-by-Step Templates
• Private Facebook Support Group
• The Ultimate QUIZ Swipe File