Welcome to The Marketing Seminar
This 100-day Seminar Will Teach You, Inspire You And Connect You To Peers Who Will Help You Bring Your Work To A Larger And More Receptive Audience. In As Little As 20 Minutes A Day, You Can Learn To Make A Bigger Impact.
Find The Others, Make Things Better
Around the world, more than 10,000 marketers have used this Seminar to make an impact. Entrepreneurs, freelancers, artists, musicians, non-profit leaders, CEOs, teachers and real estate brokers have all found what they were seeking through the magic of this Akimbo workshop, featuring Seth Godin.
Marketing done right changes everything. It increases your sales, magnifies your impact, helps you create better design, and most of all, gives you a chance to be proud of your work.
Marketing doesn’t have to mean shouting, scamming, and being manipulative. By learning the techniques proven to work in the modern world, you can do marketing that you’re proud of…because it’s ethical, generous, and effective. With these skills, you can stand tall as a smart, modern marketer.
Using our proven workshop format, the Marketing Seminar includes more than 60 video lessons—and it goes far beyond obvious tactics. Instead, you’ll learn to see what’s possible. The workshop will connect you with others going in the same direction, building relationships and confidence that will last for years.
Learn How to:
- Get clients, gain market share, and serve your audience
- Position your service or product so that it reaches the audience
- Clearly see opportunities to create value in the marketplace
- Tell stories to make change happen
- Communicate in ways that resonate and spread
- Save money, save time, and grow your tribe
- Understand the massive shifts from old marketing (advertising and interruption) to the world we live in today
You Can Do Work You’re Proud of
This 100-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. You’ll discover that you don’t have to hate the marketing you do.
In as little as 20 minutes a day, you can learn to make a bigger impact. And with a bonus 100 days and 10 extra videos, we give you 200 days to make the most of your experience. With videos, personalized exercises and discussion, the Seminar takes 50–100 hours (not including bonus material) to complete. And you can go at your own pace. Instead of falling behind, you’ll find a cohort that will pace you, support you and help you get where you’re going.
- Watch: More than 60 video lessons, including case studies and Q&A
- Reflect: 200+ questions to guide and challenge how you think about your work
- Engage: Exclusive supplemental materials for download
- Practice: 24/7 discussion board for personal feedback
- Find the Others: Peer network for discussion and team learning
- Learn anywhere: Access on mobile and desktop
What Will You Learn Inside The Marketing Seminar
This is a seminar about modern marketing—how to enroll, engage and transform the people we seek to serve.
It’s built on three precepts: empathy, humility and effectiveness.
With more than 60 videos taught by Seth Godin released over 100 days, you will learn the basic skills for successful modern marketing. Plus a bonus 100 days and 10 extra videos gives you the ability to make the most of your experience. But more importantly, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.
In addition to weekly Q&A lessons, we tailor the Seminar to the interests of current students.
- Identifying the change you aim to make
- Reaching the people you seek to change
- Clarifying the promise you are willing to make
- Developing an empathic posture
- Positioning yourself
- Researching the market effectively
- Pricing your service
- Outlining personas
- Understanding status roles
- Building your brand
- Earning permission to market
- Telling stories that resonate and spread
- Creating your modern marketing plan
Course publish year: 2019
Seth Godin – The Marketing Seminar: Summer Session: Videos, PDF’s
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