Wilco de Kreij – The Perfect Ad Formula + Black Friday Playbook

Welcome to The Perfect Ad Formula

“Could This Be The LAST Facebook Ad You’ll Need To Acquire New Customers… On Autopilot?”

i.e. This unique “ad formula” made me spent over $2 million of my own money on Facebook (hint: because it works!)

This Same Ad Formula Seems To Be Generating An Immediate Spike Of New Customers For Almost Any Facebook Advertiser Who Tries It…

 

 

I Discovered 6 Ad Formulas That Are Proven To Convert – Over And Over Again…

 

One of those ad formulas gave me my biggest winner – the one you saw above…

I still rotate that ad and its variations after 2 years, and I do it PROFITABLY!

And other 5 ad formulas helped me save the day when the Facebook algorithm went crazy or when CPMs went through the roof (these things happen, you know, especially this time of the year…)

So, I kept these ad formulas to myself for a long time…

And when I shared it with a small group of Connectio users, I got raving reviews (which I’ll share with you in a minute…)

However, these secret formulas weren’t open to the public…

But because of the hard times most small & medium businesses are facing lately…

And because I sincerely believe generating new customers using cold traffic is the ONLY way to keep a business afloat, surviving, and even thriving…

I’m opening the vault of my secret ad formulas with YOU…

…but for the next few days ONLY.

 

 

 

The “Perfect Ad Formula” is my masterclass on creating high converting Facebook ads people can’t resist.

If you’ve seen other courses about Facebook Ads, please DON’T be mistaken…

• The “Perfect Ad Formula” is NOT another long-winded course that’s all theory!
• It’s NOT a screencast of how to use the Ads Manager which will get outdated shortly
• It’s NOT a bunch of untested templates that some online gurus wish were working (Ask me, I’ve tried most of that stuff! They just didn’t give me any positive results).

 

It’s a PROVEN set of strategies, ad templates, and checklists…

Insights that I discovered “in the trenches” as a direct result of spending my own money, time, and resources to grow my own businesses using Facebook Ads.

It’s a fast-paced & step-by-step program for business owners, media buyers, marketers or copywriters that almost guarantees you’ve got a winning Facebook ad campaign in place — no matter your previous experience.

Do you want to get more clients & sales using online ads?

Do you want to be able create ads almost in an instant, one that…

• Facebook likes and approves
• People in your market loves
• Runs profitably for months (or even a year)
• Converts like a champ

If that’s what you want…

Then you most definitely need this “Perfect Ad Formula” masterclass!

My guess is that you might have tried Facebook Ads before (if not, you really should! It’s been the #1 traffic source for my businesses in the past 5 years…)

And if my previous experiences are any indication, you were left frustrated not knowing why your campaigns aren’t working as good as you’d expect them to be…

I know I was.

I’ve NOT taken the full potential of my Facebook ads for years.

Until I started to see patterns about what works and what doesn’t work…

Especially when it comes to how to come up with ad ideas, how to create hooks and angles that have a high-potential to work, how to write these ads in a compliant way…

I was frustrated for years…

 

 

What Do You Get Inside The Perfect Ad Formula

 

A STEP-BY-STEP PLAN

So you’ll know exactly what you should be doing and in which order. (And, don’t worry, these strategies won’t stop working 6 months from now, I start with fundamentals that’ll serve you even years from now…)

 

19 IN-DEPTH VIDEOS

That are guiding you through the implementation process, including my checklists for different types of ads and examples from my own business (as well as other businesses in different markets and niches) that have generated amazing results.

 

AN INTERACTIVE MINDMAP

Giving you a summary of the entire process at a glance (or in detail, if you navigate through it) — perfect for a quick review right before you create a new ad or campaign.

 

Again, this ISN’T merely a course or something you’ll be putting on the shelf to collect dust.

It’s much more than that.

It’s the closest thing possible to getting a “done-for-you” Facebook ads that are designed to convert.

Sounds too good to be true?

Then you might wanna meet Andrea – after putting these strategies and templates into practice, her new ad OUTPERFORMED every other ad she had tested in the past:

 

 

I’m Going To Do Something Even Crazier…

 

And I’m going to make this a no-brainer offer by adding INCREDIBLE BONUSES…

Starting with…

 

“How to Write a Winning Ad Once… And Then Multiply It for Maximum Profits!”

 

What if there was a way to create a winning Facebook ad once — using my proven strategies and templates inside the “Perfect Ad Formula” masterclass…

And then easily MULTIPLY this ad and use its variations profitably for months and even years without writing a new ad from scratch?

(Hint: I’m NOT talking about duplicating an ad set or an ad!)

There IS a way…

I call it the “Ad Multiplier” method.

And it’s been one of my closely-guarded strategies on writing winning ads that work for months (in my case, for even over 18 months) WITHOUT hitting the “ad fatigue” wall.

In this mini-course, I reveal my “Ad Multiplier” method for the first time…

• My step-by-step process on how to write, and scale high-converting ads
• How to save time and eliminate guesswork while writing copy for Facebook by multiplying what’s already working
• The best angles to use while multiplying your winning ad

I just filmed this short & punchy masterclass exclusively to go with the “Perfect Ad Formula” masterclass, so you can’t find this anywhere else.

Even if you think you are good at writing ad copy for Facebook, you wouldn’t want to skip this bonus training video.

It’ll be a game-changer for you…

I paid a little over $32,540 to get these 10 retargeting ad templates written, tested, analyzed, templatized and designed. And it’s literally the result of dozens of tests that I’ve run over the years.

And while this method is as valuable as the “Perfect Ad Formula” masterclass itself…

I’m just getting started…

 

 

“How to Get Your Facebook Ads Liked, Commented, and Shared Hundreds and Even Thousands of Times”

 

Facebook Ads are an open target for internet trolls and haters…

But when you find the right angles for your ads…

…and when you touch the right emotions of your market…

…then it’s not that difficult to create a high-engagement Facebook ad like the ones above.

Ads that gets the attention and earns the trust of cold audiences…

Now you can discover the exact steps I follow to create highly engaging ads that people can’t resist to love, comment, and even share…

Including:

• How to make sure Facebook likes and approves your ads quickly by leveraging the power of social proof early on when you first publish a new ad (and a common mistake to avoid that’ll hinder your results)
• The #1 emotion that’s responsible for my highly-engaging ads (Forget about what bestselling copywriting books and courses tell you, these strategies don’t work on Facebook! Shame, pain, anger, fear and greed are the WORST emotions you can tap on while creating social ads…)
• Once you have a high-engagement ad with tons of likes, comments, and shares… how do you get the most out of this ad? (It’ll be a long-term asset for your business IF you know this trick).

If you are not yet leveraging these social triggers, you have no idea what you’re missing out on…

I’ll show you how to replicate my results in less than 21 minutes…

It’s easier than you think.

That’s NOT all…

If you’re going to run Facebook Ads in 2020 and beyond, there’s one more indispensable skill that you need…

 

 

“Read This or Die: How to Write Facebook Compliant Ad Copy”

 

If you’re a student of copywriting, you might see the irony on the headline:

“Read this or die!”

That’s a classic direct-response headline that’s commonly taught as a great example…

Yet, that’s the exact type of copy that Facebook hates.

So if you try swipe any classic ads for your Facebook ads…

Or if you even try to swipe some of your competitor’s ads that seem to be resonating with your market’s pain points, frustrations, and wants…

…you’re almost guaranteed to be doomed (i.e. banned from running ads ever again).

Even the most popular copywriting formula on the planet (PAS: Problem – Agitation – Solution) is a surefire way to get your ads disapproved and even get your ad account banned forever.

So, what do you do to write ad copy that’s Facebook friendly?

That’s exactly what I’ll be covering in this exclusive training video – which I recorded in late October 2020, it’s hot off the press…

• My best (and latest) thinking on how to write Facebook compliant copy
• The dilemma of using YOU/YOUR in your ad copy… (Should you avoid the YOU-based language at all costs, or is there a better way?)
• Is there more to Facebook compliance than your ad copy? (YES! Your ads are just one part of the equation, it’s just tip of the iceberg…99.99% of Facebook advertisers have no idea about those other factors that can get your business banned from running Facebook Ads ever again!)

There’s a lot of noise (and bad advice) out there about writing Facebook compliant ad copy…

Inside this short and punchy video training, I’ll bust a lot of myths and bring clarity to your thinking on how to write Facebook friendly ad copy that still converts…

That’s NOT all…

I want you to discover how to maximize your results even further…

 

 

“Our Best Software for Facebook Advertisers… 5 Powerful Tools In One Place!”

 

Why do all the hard work yourself if you can automate it?

Over the last 5+ years, my team and I built a powerful software platform – Connectio – to make Facebook Ads way more effective using clever automation.

You’ll receive 30 days of UNLIMITED access to our Facebook™ marketing suite of software called ConnectSuite.

Why are we doing this? Simple. We think once you’ve tried ConnectSuite for 30 days, you’ll become one of our Suite customers for life.

 

 

I’m Not Your Typical Online “Guru” or “Expert”

 

In case we haven’t met before, my name is Wilco de Kreij — the founder & CEO of Connectio.

Some people call me a “Facebook ads wizard” because in total I’ve spent over $2 million of my own money on Facebook (at an increasing rate…)

So I’ve been running a TON of experiments to see what works and doesn’t work.

I’ve also helped 20,000+ clients get a higher ROI from their Facebook Ads. You may know some of my clients, such as Mike Filsaime, Nicholas Kusmich, and many others.

However, I’m NOT your typical “ads guru” — as I’ll explain in the next few paragraphs.

I’m just a “marketing nerd” who loves Facebook Ads.